Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of apps outside Facebook. The system stands to let Facebook reap even more lucrative rewards in mobile advertising, where it already makes the bulk of its revenue.Through the network, any of Facebook’s 1.5 million active advertisers can opt to have their campaign extended to other participating mobile apps. Facebook then places that company’s ads in other publishers’ or developers’ apps, if Facebook determines it would be relevant to users there.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-10-07 00:00:00 UTC ]

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[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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