A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top publishers, users spent 24 percent more time watching video ads within premium content on websites than they did watching video ads in social feeds. The results showed that ad recall was twice as high for in-article video as it was for skippable preroll and drove purchase intent 27 percent higher than skippable preroll ads or video ads in social feeds. The report also found that 50 percent of users scroll more in social feeds and cover more content but engage less with ads. On the other hand, 23 percent of users were more likely to read content within premium articles than in social feeds. According to Teads CEO Bertrand Quesada, the in-article format for publishers is in many ways more respectful of consumers because it seems less intrusive. "People are engaging in a very different manner," Quesada said. According to Quesada, the level of engagement for video ads on Facebook and Twitter was "nowhere near" that of Teads-powered videos on publishers' websites. It's no surprise that Teads is happy about the findings. After all, it is a video company that makes money creating—and selling—video formats for top publishers. But even apart from the eye-tracking study, publishers and... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-16 00:00:00 UTC ]
IBM is unveiling their new Watson for Business on Thursday, a $1 billion project devoted to bringing big data to every educational institution, pharmaceutical firm, and publishing house in America--and they're offering more than $100 million in venture capital to developers.IBM is announcing the... Continue reading at Fast Company
[ Fast Company | 2014-01-09 00:00:00 UTC ]
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If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Apple Inc. says the accusation that it conspired with major book publishers to raise the price of ebooks is untrue.Apple spokesman Tom Neumayr says that, contrary to allegations in lawsuits by the Justice Department and 15 states, Apple fostered innovation and competition by introducing its... Continue reading at Crains New York
[ Crains New York | 2012-04-14 00:00:00 UTC ]
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Since ebooks first became a meaningful part of a publisher’s business in 2009, results at Simon & Schuster have followed a familiar pattern—a decline in revenue but an increase in earnings. Between 2009 and 2011, total sales at S&S dipped 0.7%, but adjusted operating income has jumped... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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This story first appears on FOLIO: sister site, minonline. Meredith Corp. chairman/CEO (since July 2004) Steve Lacy announced that the board of directors approved a $1.02-to-$1.53 per-share increase in the quarterly dividend paid to investors and authorized the repurchase of $100 million of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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