In a series of planned public appearances earlier this year, Procter & Gamble Co.'s Marc Pritchard delivered a pointed message to the media industry helmed by the digital duopoly of Facebook and Google. "Stop grading your own homework," Pritchard said, by which he meant allowing no third-party oversight for the performance of ads on their platforms. In March, both Google and Facebook said they would subject their metrics to oversight by the Media Ratings Council. Spurred on by a resurgent buy-side, it seemed for a moment that third-party measurement was gaining an edge, and that the era of platforms grading their own homework was coming to an end.Then things changed. Just a month later, Oracle bought MOAT, a third-party ad viewability measurement company, for $850 million. In June, Snapchat purchased Placed, a location-based measurement company, effectively ending its run as an independent measurement option for agencies and publishers. Doubleverify was recently acquired by Providence Equity Partners, en route to "a forever home with a player like Nielsen, Adobe or, more likely, one of the larger marketing clouds," according to AdExchanger's analysis. And finally, there is open speculation about who will swoop in to buy Integral Ad Science, the last of the major third-party measurement providers.Just as major ad players vowed to stop grading their own homework, they starting buying the entities responsible for grading it. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-09-28 00:00:00 UTC ]
The collaboration of the Bologna and Shanghai book fairs on their emphases in children's content leads our November Rights Roundup. The post Rights Roundup: En Route to Shanghai Children’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-08 21:15:54 UTC ]
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A robot dog searches for a forever home, time travel through cooking, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-07-31 14:53:44 UTC ]
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Alex Sammartino’s debut novel Last Acts opens on David Rizzo, owner of a failing firearms store located in an Arizona strip mall, en route to the hospital to retrieve his estranged son Nick, an addict who has just briefly experienced death in the form of a drug overdose. Grappling with what to... Continue reading at Electric Literature
[ Electric Literature | 2024-05-29 11:00:00 UTC ]
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Alexander Sammartino’s debut novel Last Acts opens on David Rizzo, owner of a failing firearms store located in an Arizona strip mall, en route to the hospital to retrieve his estranged son Nick, an addict who has just briefly experienced death in the form of a drug overdose. Grappling with what... Continue reading at Electric Literature
[ Electric Literature | 2024-05-29 11:00:00 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Alabama-based publisher Iron Stream Media, which recently acquired New Hope Publishers, is launching three new imprints for the Christian marketplace: Ascender Books, Iron Stream Books, and New Hope Kidz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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Like in previous months, the top performing print magazine issues of April featured a mix of both escapism and depictions of dire crises, according to the most recent data from GfK MRI's Issue Specific Study, which measures how well individual issues perform against a magazine's 12-month... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
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Quercus has given all staff the day off to read William Melville Kelley's "important and impactful" novel A Different Drummer, recently acquired by the publisher in a seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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In a series of planned public appearances earlier this year, Procter & Gamble Co.'s Marc Pritchard delivered a pointed message to the media industry helmed by the digital duopoly of Facebook and Google. "Stop grading your own homework," Pritchard said, by which he meant allowing no... Continue reading at Advertising Age
[ Advertising Age | 2017-09-28 00:00:00 UTC ]
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A feel-good story about a personal passion-turned-profession, a selfless act, and a few fortuitous connections. And a very happy ending for a cherished collection of Newbery and Caldecott books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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At its April 15 conference, the Supreme Court declined to take up Authors Guild v. Google, effectively ending one of the defining copyright battles of the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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At its March 4 conference, the Supreme Court declined to take up Apple’s appeal in its ebook price-fixing case, effectively ending one of the publishing industry's most closely-watched cases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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[Sponsored Content] Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route. The post MIA Connections Makes A Huge Impact In The Travel Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-12 00:00:00 UTC ]
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We spoke with the publisher and co-CEO of Hungary’s nearly four-year-old Libri Publishing House about the shrinking of his local market, why Hungarian readers don't love crime fiction, and the new novel he's recently acquired by a "genius" Hungarian author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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