“No one would know it was us,” the former president said, according to an upcoming memoir written by the former Pentagon chief. Continue reading at 'HuffPost'
[ HuffPost | 2022-05-06 01:41:29 UTC ]
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#memoir
Pearson is launching a five-year project on literacy by inviting people to contribute tips on... Continue reading at The Bookseller
[ The Bookseller | 2014-09-22 00:00:00 UTC ]
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Penguin Random House and author Stephen Fry are launching a “global digital storytelling... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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#rest assured
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Amazon's fight with Hachette over ebook pricing just got extra-personal. Hot on the heels of writers attacking Jeff Bezos' "retaliation," the Amazon Books Team has posted a Readers United site that calls on you to email Hachette CEO Michael Pietsch... Continue reading at Engadget
[ Engadget | 2014-08-09 00:00:00 UTC ]
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#ebook pricing
To listen to the Audio Book Club discussion of Can’t We Talk About Something More Pleasant?, click the arrow on the player below. Continue reading at Slate
[ Slate | 2014-08-08 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Amazon recently extended a public challenge to Hachette, saying that if the publisher will lower ebook prices to $9.99, the company won't ask for a larger share of the revenues. This is the first time Amazon has publicly shared details of the dispute between the two companies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
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#time amazon
Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Award-winning Mexican app development studio Manuvo is at the forefront of building book apps for the Spanish-language market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-16 00:00:00 UTC ]
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In the NYTimes, Felicia R. Lee asks if the 'new wave of African writers' with an international appeal are drawing attention away from African-American voices. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-03 00:00:00 UTC ]
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Will the bright, imaginative, tech savvy, book reading (or content devouring) twentysomething choose Gollancz or Google, Faber or Facebook, Orion or O2? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-30 00:00:00 UTC ]
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#book reading
Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program. The effort builds on two similar campaigns Lincoln has run in the past year that used musicians Beck... Continue reading at AdWeek
[ AdWeek | 2014-06-28 00:00:00 UTC ]
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Are you an aspiring writer or editor? Wondering how the self-publishing industry works? Our panel will be here on 18 June between 1pm and 2.30pm to offer advice and answer your questionsSelf-publishing is becoming an increasingly popular way for authors to get their work into print. While the... Continue reading at The Guardian
[ The Guardian | 2014-06-16 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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It was a circuitous and unexpected road that led Amanda Palmer to become an author. Best known as one-half of the punk duo the Dresden Dolls, Palmer had already expanded her creative world to include songwriter, playwright, and blogger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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On May 21, the social network launched its "Ask the Author" function, a feature that allows readers to submit questions to their favorite authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Apple attorneys argue that sending the matter to the Second Circuit would “save judicial resources by potentially avoiding the need for a costly trial.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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#appeals court
Todd Burpo and Lynn Vincent's "Heaven is for Real" was the top selling title on Apple's iBooks Bestseller list for the week ended April 21. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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