DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand suitability criteria in a pre-bid setting, enabling advertisers to reduce block rates and boost returns... Continue reading at 'AdWeek'

[ AdWeek | 2020-11-02 18:20:24 UTC ]
News tagged with: #demand-side platform #digital media

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Google gives us some insight on the inner workings of Google Translate

Google may have started out as a search engine, but the scope of its services has grown considerably in the 20-plus years since its origin. Of the many products in its grand stable, Google Translate has become a workhorse platform, lending its multi-lingual chops to Chrome, Google +, Android,... Continue reading at Engadget

[ Engadget | 2012-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engine #grown considerably #core mission #video interview


Google+ Idea Guy Says Google Still Trying to Hold Him Back

Paul Adams, the Google social researcher turned Facebook product manager who's credited with giving Google the idea for circles of friends that it's utilized in Google+, spoke out against his former employer tonight on his blog. Adams protests that Google is blocking the publication of a book he... Continue reading at AllThingsD

[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
More news stories like this | News stories tagged with: #video advertising #wednesday evening #streaming platform #digital video #audiobook service #audiobook


AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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Google to pay News Corp to fund AI push

Deal part of Google News Initiative to fund various journalism projects and content from news organizations. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-05-01 13:36:48 UTC ]
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Kobo’s new ereaders include its first with color displays

Rakuten has a trio of new Kobo ereaders, including the company’s first two with color displays. On Wednesday, the company revealed the $220 Kobo Libra Colour and $150 Clara Colour alongside the monochrome $130 Clara BW. You can preorder them today, ahead of their April 30 launch. The Kobo Libra... Continue reading at Engadget

[ Engadget | 2024-04-10 04:01:53 UTC ]
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Steam defined the modern video game industry

Gather ’round, children, and let me tell you a story about the old bugaboo we used to call DRM. Digital Rights Management was the beast under every gamer’s bed in the mid-2000s, an invisible bit of software baked into game discs that dictated and tracked player behavior under the guise of... Continue reading at Engadget

[ Engadget | 2024-03-04 16:30:21 UTC ]
More news stories like this | News stories tagged with: #living rooms #digital distribution #varied landscape #20th anniversary #libraries


RuPaul Is Sending a Rainbow Bus to Give Away Books Targeted by Bans

The star, whose show “RuPaul’s Drag Race” has an international following, is one of the founders of a new online bookstore promoting underrepresented authors. The giveaways are part of its outreach. Continue reading at The New York Times

[ The New York Times | 2024-03-04 15:05:30 UTC ]
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Streaming video changed the internet forever

It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget

[ Engadget | 2024-03-01 17:00:14 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Video from Glasgow AI Disaster is the Best Wonka Movie Since Gene Wilder’s

Today's top book news includes an AI-generated Wonka Nightmare, on the Dopamine Industrial Complex, and Oprah's Next Pick Continue reading at Book Riot

[ Book Riot | 2024-02-28 17:08:24 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday

[ Digiday | 2024-01-31 05:01:00 UTC ]
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New Sci-Fi/Fantasy Publisher Gungnir Hopes to Hit Its Target

Gungnir, a new sci-fi/fantasy publisher helmed by comics veterans Jim Krueger and Steve Orlando, will launch in April 2024. Named after the staff of the Norse god Odin, which always hit its target, Gungnir will publish a mix of graphic novels, prose novels, and art books in the sci-fi/fantasy... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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Google now admits it could collect data in Chrome's Incognito mode

When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget

[ Engadget | 2024-01-17 10:38:07 UTC ]
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Holly Jackson’s Maximization of Google Maps

In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times

[ The New York Times | 2024-01-04 10:01:46 UTC ]
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Here's how to move your subscriptions off Google Podcasts before it shuts down

Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget

[ Engadget | 2023-12-07 19:40:39 UTC ]
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