Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. But publishers are still looking for ways to cope. Sponsored content by Outbrain The post Don’t just survive: A three-step publisher strategy to beat Facebook at its own game appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-03-23 00:00:00 UTC ]
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As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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UK publishers have expressed concern Amazon’s use of “power” to remove the e-... Continue reading at The Bookseller
[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Little, Brown is publish J K Rowling’s first novel for adults worldwide in the English... Continue reading at The Bookseller
[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Academic bookselling is experiencing “unprecedented challenges” with the rise of... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
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As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Cornerstone has promoted Stephanie Sweeney to Windmill publishing director, effective immediately... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World
[ PC World | 2012-02-15 00:00:00 UTC ]
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Melville, NY, February 14, 2012 – Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Penguin drops over-the-air downloads; now only Random House gives libraries unrestricted access to purchase and loan ebooks. Continue reading at PC World
[ PC World | 2012-02-13 00:00:00 UTC ]
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Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Billionaire Gina Rinehart recently invested $146 million in Fairfax Media, the publisher of the Sydney Morning Herald and the Financial Review . Known as the "Iron Lady," Rinehart is the heir of mining magnate Lang Hancock and is believ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-10 00:00:00 UTC ]
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