Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to publisher sites while politely threatening to hold their content hostage with Instant Articles. But publishers are still looking for ways to cope. Sponsored content by Outbrain The post Don’t just survive: A three-step publisher strategy to beat Facebook at its own game appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-03-23 00:00:00 UTC ]