DK Publishing Bounces Back

When Penguin began the restructuring of DK Publishing in 2009, it had two main objectives—to reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadn’t counted on was the phenomenal success of its publishing partnership with Lego. “That’s been the cherry on top,” said Peter Field, a Penguin veteran who took over responsibility for DK in summer 2009 as CEO. Since the Lego license kicked in, in fall 2009, DK has sold 6.5 million units through June 2011 and has 25 titles in its catalogue. The top-sellers in the line this year are LEGO Star Wars Ultimate Sticker Collection; LEGO Harry Potter: Building the Magical World; and LEGO Star Wars: The Visual Dictionary. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]

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DK Publishing Bounces Back

When Penguin began the restructuring of DK Publishing in 2009, it had two main objectives—to reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadn’t counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this