Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it […] The post Direct Line Group is shifting digital ad spending to targeted TV ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-24 04:00:05 UTC ]
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EVP of revenue, Elizabeth Webbe Lunny, talks business development, management philosophies and the future of her company and publishing. The post When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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Vesuvian Media Group announced plans to launch Rosewind Books, a romance media division focused on contemporary, historical, fantasy and holiday romance titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian
[ The Guardian | 2020-05-27 23:38:41 UTC ]
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The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
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Bustle Digital Group, owner of a portfolio of digital media properties including Bustle itself, says it laid off two dozen Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:34:37 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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As the old saying goes, new year, new e-book charts—the Bookstat E-Book Top 10 is joining the Publisher E-Book Ranking in The Bookseller’s regular e-book chart section. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 11:38:52 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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A Cambridge Analytica whistleblower on the ruthless visionaries who traffic in our information. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 13:20:00 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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