Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at 'Digiday'

[ Digiday | 2022-10-17 04:01:00 UTC ]
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Bologna Today: AIE and Aldus Call for Publishing Research Coherence

The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
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U.S. Book Show: Making Publishing More Inclusive Demands Leadership

On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Czech Publisher Albatros Media Expands Its Direct International Sales

The Czech publishing house Albatros Media has expanded its business by translating and selling its own titles into Spanish and English-language markets. The post Czech Publisher Albatros Media Expands Its Direct International Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
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Hodder to publish the story behind the making of the Oxford vaccine

Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:00:52 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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Ross reigns for sixth successive year as Paker, Parsons and Abbott make gains

The chart of the top children’s illustrators of 2020 has a familiar feel at the top, however some new faces made inroads further down the ranking. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 00:39:32 UTC ]
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Publishers, help us make this a 'reading Christmas', say booksellers

Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 07:03:01 UTC ]
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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
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California’s Self-help and Spirituality Publishers Make a Difference

California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Big Publishers Post Big Third- Quarter Gains

The easing of lockdowns and strong increases in digital sales led to double-digit sales gains for four trade publishers that reported financial results for the quarter ended September 30 over the same period in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Opportunity: India Literature and Publishing Sector Research

The British Council is seeking proposals from researchers to conduct research into India’s trade publishing and literature sectors, identifying opportunities for internationalisation and identifying challenges and issues faced by publishers and other literature organisations from working and... Continue reading at British Council global

[ British Council global | 2020-10-26 15:43:22 UTC ]
More news stories like this | All news stories tagged with: #trade publishing #indian literature #proposal rfp #local context #wide range #publishing professionals #literary agents #official languages #western markets


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Network to make children's publishing less London-centric, say CBN founders

The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 20:38:57 UTC ]
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Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Publishing must make room for disabled authors - for its own good

Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian

[ The Guardian | 2020-09-04 14:00:57 UTC ]
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DK to publish follow-up to Rebecca Wilson's What Mummy Makes

DK will to publish ​What Mummy Makes: Family Meal Planner ​in December 2020, the follow-up to ​What Mummy Makes: Cook Just Once for You and Your Baby ​by Rebecca Wilson. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 14:00:44 UTC ]
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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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How to make the direct sales process easier and quicker

In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age

[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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