Did sales affect Time's pick for Person of the Year?

Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden, who appears in only a handful of photographs, has been covered to death, and is unpopular with very many people, is not likely to improve newsstand sales, especially at a middle of the road publication like TIME. Pope Francis, on the other hand, has an ready-built audience of 1.2 billion Catholics around the world, with early indications are that his popularity even leading lapsed Catholics to return to the pews, and many more people who are happy to commemorate exciting developments in the Vatican. In the realpolitik world of modern magazine publishing, these are factors that can't be ignored."Such a narrative offers an easy explanation as to why Francis, whose tenure atop the Catholic Church has only just begun, could "beat" Mr. Snowden—who, although controversial, set off an ongoing series of events around the world with his disclosures of U.S. government spying.Francis has topped Mr. Snowden at the newsstand when they've appeared on Time this year. Time sold 69,919 copies of its Mar. 25 issue with Francis on the cover, according to the Alliance for Audited Media, roughly 10,000 more than the average number of single-copies sold during the first half of 2013.In July he appeared... Continue reading at 'Crains New York'

[ Crains New York | 2013-12-12 00:00:00 UTC ]

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Did sales affect Time's pick for Person of the Year?

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