David Granger, Ad Age's 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine -- a time of both great upheaval and unprecedented innovation in the magazine business. He helped steer the Hearst title through a deep recession and out the other side, where it's now celebrating not only its 80th anniversary but also its expansion into TV, where NBC Universal has made over a cable network in Esquire's image.Mr. Granger spoke with Ad Age about the enduring qualities of magazine media, his greatest fear and the precarious topic of one's legacy. Our conversation has been lightly edited.Advertising Age: At this point, you could probably start resting on your laurels -- Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
This is a transcript of the Sept. 3 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-09-15 00:00:00 UTC ]
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Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-18 00:00:00 UTC ]
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More Pulitzers for magazine media, a fight over a Wisconsin nature magazine, and more... The post Michela Abrams Steps Down at Dwell | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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Hot trends, innovations and big challenges in magazine media. The post A Broad Perspective on the Print Landscape appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-09 00:00:00 UTC ]
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Magazines may have an opportunity to lure marketers back to print, but platform dominance on digital remains an issue. The post Magazine Media’s Half-Full Glass appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-18 00:00:00 UTC ]
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A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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The Modern Magazinist delivers his year-in-review. The post The Winners and Losers in Magazine Media: 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-03 00:00:00 UTC ]
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Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — C-Level Visionaries appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Up-and-Coming Trailblazers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Corporate Catalysts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Industry Influencers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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Recognizing the most forward-thinking and innovative leaders in magazine media. The post The 2016 Folio: 100 — Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-03 00:00:00 UTC ]
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Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Fox News has long made a point of being a pioneer on social media, and its efforts have been rewarded. It is the most engaged news publisher on Facebook, but more recently, cable network has also driven a massive surge in engagement on Instagram, where a focus on longer videos, controversial... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Kathryn Schulz and Emily Nussbaum win for Feature Writing and Criticism, respectively. The post The New Yorker Wins Two Pulitzers in a First for Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-19 00:00:00 UTC ]
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The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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