Customers are more likely to buy books if they smell chocolate, says study

A group of Belgian researchers that concluded shoppers are more likely to buy items at a bookstore (especially cookbooks and romance novels) if the scent of chocolate is in the air. Continue reading at 'The Christian Science Monitor'

[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]

Other news stories related to: "Customers are more likely to buy books if they smell chocolate, says study"


Laurie Kellogg: Portrait of a Self-Published Romance Writer

Laurie Kellogg has self-published nine romance novels since February 2012 and says she's making more money and having more fun than ever before in her life. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-27 00:00:00 UTC ]
More news stories like this


MIP 2014: On Digital Books and the New Subscription Economy

New research on subscription ebook models from BISG shows publishers are still reticent, while consumers who embrace the model continue to buy books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this


PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this


Bold and Beautiful turns a new page

An Australian publisher has acquired the global rights to turn the TV drama into romance novels.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-12-11 00:00:00 UTC ]
More news stories like this


What books sell best? Self-help, kid lit, and erotica

As USA Today celebrates the 20th anniversary of its bestseller list, the organization says romance novels, children's books, and inspirational books defined the last two decades of reading. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-02 00:00:00 UTC ]
More news stories like this


Barnes & Noble retail group CEO sells shares

Mitchell Klipper, CEO of Barnes & Noble Inc.'s retail group, which includes its bookstores but not its Nook unit, sold about 67% of his shares of the company, according to an SEC filing late Monday.Mr. Klipper sold a total of about 400,996 shares for between $13.99 and $14.53 per share.He... Continue reading at Crains New York

[ Crains New York | 2013-08-27 00:00:00 UTC ]
More news stories like this


Customers are more likely to buy books if they smell chocolate, says study

A group of Belgian researchers that concluded shoppers are more likely to buy items at a bookstore (especially cookbooks and romance novels) if the scent of chocolate is in the air. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-03 00:00:00 UTC ]
More news stories like this


Patty Marks: Sex, Romance, and Erotic Bestsellers

The beginnings of Ellora’s Cave, the Akron, Ohio–based publisher of erotic romance fiction, have become something of a publishing business legend. Tina M. Engler, a single mom at the time, began writing the kind of romance novels she wanted to read—novels written with explicit descriptions of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-25 00:00:00 UTC ]
More news stories like this


It’s Time Publishing Tries Something Radical to Entice Readers

Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this


Yes, Library Borrowers Really Do Buy Books: 3.2 a Month

OverDrive surveyed library users and found they buy an average of 3.2 books (both print and ebooks) each month, with 35% buying after borrowing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-19 00:00:00 UTC ]
More news stories like this


Edinburgh indie proposes World Book Night alternative

Written By: Lisa Campbell Publication Date: Tue, 31/05/2011 - 16:21 An Edinburgh independent has proposed an alternative to World Book Night next year, where readers buy tickets to attend book swap events across the country. Vanessa Robertson, co-owner of the Edinburgh Bookshop, said she has... Continue reading at The Bookseller

[ The Bookseller | 2011-05-31 00:00:00 UTC ]
More news stories like this


Fiction Express seeks interaction from readers for digital series

Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this