The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is launching a series of apps and ebooks, and a new website geared toward engaging iPad-savvy kiddies. “It’s a challenge to take something with the word “classic” associated with it and make it relevant to today’s market place,” says Cheryl Toto, the company’s senior vice president of content and product Innovation. “You may not see an iPhone [in the new digital space], but it is a modern world that George lives in.”Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-04-03 00:00:00 UTC ]
Time was, when a company got a winning product (or formula), it was set for a few generations, or at least for several years. Not so today—even less so in the content or in the digital space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-13 00:00:00 UTC ]
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The famous monkey is getting a digital makeover and learning some important life lessons. After more than 70 years, Curious George is getting a reboot and entering the digital realm. Houghton Mifflin Harcourt, which publishes stories about the beloved, if often exasperating, monkey, is... Continue reading at Fast Company
[ Fast Company | 2013-04-03 00:00:00 UTC ]
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In the modern world of book publishing, should we all be preparing for a second career as an entrepreneur? Plenty of our colleagues are choosing that career path. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-27 00:00:00 UTC ]
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Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Hearst staple Cosmopolitan is entering new territory in the digital realm with Cosmo For Guys, an exclusively digital offering available on the iPad August 1. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-13 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 23/06/2011 - 07:15 Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The ebooks will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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An analysis of the digital e-reading market via a Codex Group survey kicks off this week's news section which is followed by a piece on what Rodale is now doing in the digital space. BOA Editions is celebrating 35 years of publishing poetry and other forms of literature largely ignored by... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-29 00:00:00 UTC ]
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With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
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