Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to offer print and digital subscriptions to its titles directly through Amazon, which will take a cut of the revenue. Going through Amazon allows Condé Nast to simplify its subscription process, which traditionally happens through direct mail and the insert cards tucked into magazines' print editions. Customers will be able to manage all aspects of their subscriptions within their Amazon accounts. Condé Nast president Bob Sauerberg tells Reuters: "We want to go from selling print subscriptions to selling access to all our content." Selling both print and digital subscriptions through Amazon should help the publisher increase its number of digital readers, who currently comprise 4% of its subscribers base.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-20 00:00:00 UTC ]
News tagged with: #print editions #vanity fair #direct mail #digital readers

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Consumer Magazine Circulation Falls 1.2 Percent In Second Half 2010

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[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
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iPad is a devil's deal for publishers

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[ Betanews | 2011-02-04 00:00:00 UTC ]
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Penton Launches Online Auction Business

For many publishers, "e-commerce" means dabbling in sales of intellectual property, such as work plans (August Home Publishing, Hanley Wood). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
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Non-agency authors are Amazon UK’s bestselling ebooks

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[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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iPhone app store, Amazon Kindle: Why ebook sellers should stop playing by Apple's rules.

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[ Slate | 2011-02-02 00:00:00 UTC ]
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Hounslow postpones library cuts

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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Essex libraries: hours cut but no closures

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[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Hearst To Buy Lagardere Magazine, Digital Units for $889 Million

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[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Amazon Claims E-book Sales Beat Paperbacks

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[ PC World | 2011-01-29 00:00:00 UTC ]
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Kindle sales outstrip paperbacks as Amazon has first $10bn quarter

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[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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[ PC World | 2011-01-28 00:00:00 UTC ]
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Amazon rolls out the first 'Kindle Singles,' short form ebooks

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[ Betanews | 2011-01-27 00:00:00 UTC ]
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Summit Business Media To File for Chapter 11

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[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Amazon Ups Its Edge

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[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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[ Media Week | 2011-01-19 00:00:00 UTC ]
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