Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers. Currently, most pay-TV providers are utilizing the two-minutes of local commercial time per hour they sell in cable programs to deliver addressable ads, but according to Marcien Jenckes, president, advertising, Comcast Cable, it's not enough. “A lot of marketers who advertise on a national basis want national addressability and more volume than what programmers can do with inventory today,” says Jenckes. To this end, Comcast is using Cannes as a podium to announce that it is willing to work with programmers to find arrangements to make this possible. It is looking to deliver addressable inventory across linear, video-on-demand and digital. The brochures hanging on the doors are a call-to-action for others in the industry—marketers, content owners, measurement companies and tech providers—to deliver a scalable addressable solution, Jenckes says. The message of unity and a coming together of TV companies to allow for greater targeting and more efficient measurement is expected to pervade Cannes this week, as the industry continues to fight against the digital... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Author Juno Dawson will expose the dark underbelly of the fashion industry in her next YA novel, Meat Market. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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Kate Thompson’s Second World War factory drama has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Meredith's CEO discusses the MPA's latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines. The post National Magazines Take On the Harvey Weinstein Scandal | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-18 00:00:00 UTC ]
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First time in more than two years: the Association of American Publishers ' monthly StatShot report shows an increase in ebook sales in the US. The post Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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The publishing industry needs to improve the diversity of its staff and open itself up to writers of all backgrounds if it is to increase the range of its output, publishers have told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Beauty entrepreneur Jo Malone has urged bookshops to “take risks” in order to prosper in these “strange” times. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times
[ The New York Times | 2016-07-18 00:00:00 UTC ]
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Book industry statistics in Spain show a market still in trouble, despite some signs of growth. Publishers are focusing on relatively healthy export sales to boost revenue. The post Spain’s Publishers Take Stock of Their Industry’s Health appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-15 00:00:00 UTC ]
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These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek
[ AdWeek | 2015-11-18 00:00:00 UTC ]
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Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Daredevil can't see you, but he knows you're coming. His new show is so good, it might catch comic book fans by surprise. Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-04-07 00:00:00 UTC ]
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The lack of diversity in the book publishing industry is not new or surprising to veterans of the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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