CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at 'Digiday'
[ Digiday | 2023-04-20 04:01:00 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
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Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
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In order to deal with congestion issues at its warehouses, Amazon has been cutting book orders to publishers over the last several weeks, a move publishers say is on track to damage their holiday sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-11 05:00:00 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
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The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
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Publishers need to invest in marketing technology that will help them reach their audiences better in the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Amid escalating tension with China, executives at Google and Facebook argue that tough regulations against tech will hurt US competitiveness. Continue reading at Wired
[ Wired | 2019-05-23 11:00:00 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. As Angela Doland notes in Ad Age’s Wake-Up Call this morning, citing a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
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UK home secretary says they ‘have responsibility not to do terrorists’ work for them’Internet companies who allow the distribution of banned content “should be prepared to face the full force of the law”, Sajid Javid has said, as he called on people to stop watching and sharing the livestream... Continue reading at The Guardian
[ The Guardian | 2019-03-16 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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At the Digiday's Publishing Summit Europe, publishers discussed growing reader revenue strategies and the changing programmatic landscape. The post ‘We’ve made a huge mistake’: European publishers sound off on subscriptions and tech talent shortages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-06 00:00:00 UTC ]
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