City and Regional Magazines Capitalize on Custom Publishing

City and regional magazine publishers continue to be nimble and optimistic in an atmosphere that remains anxious about the future of print advertising. A survey conducted by Folio: last year illustrated these publishers' skillful approach to revenue diversification: nearly two-thirds of respondents expressed concern over vulnerability to declining print advertising, yet 92 percent were confident about business growth. Why? Business growth among city and regional publishers has evolved in many ways, encompassing digital and social marketing (for those with the requisite online traffic), events, and even retail. Possibly most significant, however, is growth in the form of ancillary print publications or custom publishing for clients. Article Continues After Advertisement When opportunity knocks... When SagaCity Media Inc., based in Portland, Oregon, began publishing Portland Monthly 13 years ago, it set off a domino effect of sorts. “We discovered that there were a lot of people in Seattle that loved what we were doing in Portland and wanted us to bring the same type of city magazine to the Seattle market. So, in quick order—about a year and a half later—we started Seattle Met,” says Jeff Adams, vice president of custom media at SagaCity. “We started pretty soon after that with our first customer, which was Travel Portland.” SagaCity continues to service Travel Portland, a private non-profit destination marketing organization, highlighting the company’s vested interest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-26 00:00:00 UTC ]
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Huffington Post Introduces Its Online Magazine

The Huffington Post, which has methodically spread its wings from juicy gossip about Salma Hayek’s cleavage and pointed political commentary to a Pulitzer Prize-winning 10-part series on wounded veterans, is breaking into the magazine busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
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HC sets up global publishing programme

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[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Publishers anticipate textbook investment

Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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AA freezes travel publishing

AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Google Strikes Deal to End Litigation With French Authors and Publishers

Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World

[ PC World | 2012-06-11 00:00:00 UTC ]
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Google and French authors, publishers settle

Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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Google Settles Lawsuits Brought by French Authors and Publishers

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[ AllThingsD | 2012-06-11 00:00:00 UTC ]
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Scholarly Publishing 2012: Looking to AAUP Conference

As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
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Oprah's book club return is good news for publishers

Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York

[ Crains New York | 2012-06-10 00:00:00 UTC ]
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More deals as publishers embrace erotica

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[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Self-publishing fuels growth of print books

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[ Crains New York | 2012-06-06 00:00:00 UTC ]
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Amazon and Avalon in a tree, publishing romance books di-gi-tal-ly

Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
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Self-publishing boosts US print output

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[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Publishers tussle over DRM at BEA

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[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Led by Self Publishing, ‘Traditional’ Title Output Rose 6% in 2011

The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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HarperCollins to publish Whitney Houston bio

Cissy Houston, Whitney Houston's gospel-singer mom, has sold a book about her late daughter to HarperCollins Publishers, according to a person with knowledge of the deal. Ms. Houston, who is 78, met with publishers in New York in April to pitch them on the project, according to a report in The... Continue reading at Crains New York

[ Crains New York | 2012-06-03 00:00:00 UTC ]
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Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
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RCUK embargo rule 'would cause publisher collapse'

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[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Hearst Magazines offloads Coast and Psychologies after seven years

Hearst Magazines UK is selling Coast and transferring its licence to publish Psychologies in the UK to Kelsey Publishing, the Kent-based publisher that acquired several IPC magazines in 2010. Continue reading at Media Week

[ Media Week | 2012-05-29 00:00:00 UTC ]
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[ The Bookseller | 2012-05-28 00:00:00 UTC ]
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