Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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#harry potter
Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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The Paris Cookbook Fair that took place in the Carrousel du Louvre, February 22-24 brought in nearly 3,000 attendees to visit 102 booths of publishers, writers, and agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-01 00:00:00 UTC ]
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This one's coming straight from the horse's mouth. Amazon is acknowledging a "known issue" with version 3.6.1 of its Kindle app for iOS -- the company is recommending that current users avoid the latest update, which hit the App Store today. According to TUAW, the new version may completely... Continue reading at Engadget
[ Engadget | 2013-02-27 00:00:00 UTC ]
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#ll find
British writer Terry Deary, author of the 'Horrible Histories' children's series, says that libraries have 'had their day' and that there is no 'entitlement to read books for free.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-15 00:00:00 UTC ]
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Biz Stone's and Ev Williams's fledgling online publishing platform takes a few more social steps toward maturity. Medium, from the same minds that brought us Twitter, is already a new kind of online publishing platform...and now it's trying out a novel commenting system for published pieces:... Continue reading at Fast Company
[ Fast Company | 2013-02-08 00:00:00 UTC ]
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The Tibor Jones Pageturner Prize 2013 is calling for entries. The winner of the biennial prize... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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#biennial prize
Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Transworld has acquired a "powerful wartime novel", Wake by Anna Hope, with plans to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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HarperFiction has secured a new two-book deal with author Rosie Thomas, continuing their... Continue reading at The Bookseller
[ The Bookseller | 2012-12-11 00:00:00 UTC ]
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Amazon's been attuned to the needs of its vision-impaired customers for years, first rolling out text-to-speech technology on its original Kindle e-reader years ago. Today the company revealed plans to add to that feature set in its Kindle Fire and Fire HD (7-inch) tablets with Voice Guide and... Continue reading at Engadget
[ Engadget | 2012-12-07 00:00:00 UTC ]
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Jacks Thomas, currently CEO at Midas PR, will take over as new director of the London Book Fair in January 2013, succeeding Alistair Burtenshaw. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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Midas chief Jacks Thomas has been appointed senior exhibition director of the London Book Fair,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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Buy a lot of ebooks? Thank your state attorney general for the credit you'll get next year. Continue reading at AllThingsD
[ AllThingsD | 2012-10-14 00:00:00 UTC ]
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The government is also pressuring Chinese publishers to stop translating and publishing Japanese content as tension increases between the two countries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
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Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Popular children's book character Waldo will soon be spotted in a lot more places around the world as his 25th anniversary kicks into gear.Where's Waldo? He won't be difficult to find once the 25th anniversary kicks off for the bespectacled, and beloved, children's book character. England will... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-20 00:00:00 UTC ]
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Culture secretary Ed Vaizey has said that inquiries into library closures cannot be called... Continue reading at The Bookseller
[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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#library closures
Community groups in West Yorkshire are banding together in an attempt to take over libraries... Continue reading at The Bookseller
[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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If you've ever been so embroiled in a chat or sharing splurge that you've been told to "take it off of Twitter," you now can -- sort of. Twitter co-creators Biz Stone and Ev Williams have launched Branch and Medium, two companion services that (naturally) use a Twitter sign-in but narrow the... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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