Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bowl spot featuring top athletes like Serena Williams and Anthony Davis, Chipotle released its first Super Bowl ad and Huggies announced it will become the first diaper brand to run a Super Bowl ad. TikTok is also getting in on the Super Bowl this year in its own virtual way. As competitor Triller gets ready to make its Super Bowl ad debut, TikTok is teaming up with the National Football League for a virtual tailgate party starring Miley Cryus, who has 8.5 million followers on the platform. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” Ad Age’s Garett Sloane quotes TikTok’s announcement.Budweiser, on the other hand, will skip the Super Bowl for the first time in 37 years, instead using the ad spend to support the Ad Council’s coronavirus vaccine education campaign. Ad Age’s E.J. Schultz writes that Budweiser has an ad out promoting the move, narrated by Rashida Jones, and showing healthcare workers... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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#artificial intelligence
#staying safe
#cmo strategy
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#—including access
#harry potter
Penguin UK has declined to comment on reports that author Vikram Seth has been asked to return a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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#mobile devices
Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget
[ Engadget | 2013-06-22 00:00:00 UTC ]
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#txt file
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In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
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#uk authors
#physical books
#digital titles
Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-06 00:00:00 UTC ]
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#group called
Some independent booksellers say they've received calls from someone claiming to be an Amazon staff member, asking if they'd be interested in selling Kindle e-readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-05 00:00:00 UTC ]
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#independent bookstores
#sell kindles
#independent booksellers
The National Book Critics Circle recently surveyed reviewers about whether ethics guidelines are necessary for the industry. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-31 00:00:00 UTC ]
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#book critics
The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD
[ AllThingsD | 2013-05-15 00:00:00 UTC ]
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Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook Connect and more recently Google+ Sign-In, that let users easily consent to port their... Continue reading at AdWeek
[ AdWeek | 2013-05-13 00:00:00 UTC ]
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#email address
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Penguin has signed world rights in a cookbook from the budget food blogger Jack Monroe. Michael... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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#penguin signs
Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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#saudi arabia
The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
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Début novel We Are Not Ourselves by US author Matthew Thomas has been sold to Fourth... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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#matthew thomas
The new Gimbal app, launching Tuesday at the London Book Fair, features translated short stories for commuters that allows you to explore a city through fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-15 00:00:00 UTC ]
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On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews
[ Betanews | 2013-03-27 00:00:00 UTC ]
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#limited period
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Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in... Continue reading at Fast Company
[ Fast Company | 2013-03-27 00:00:00 UTC ]
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#dominant player
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Bookstores may be closing right and left under the ebook onslaught, but a sort of traveling bookstore came back to life earlier this month with the launch of Books on Call NYC.The company, which sells books at author readings and other events, is the successor to Mobile Libris, which shut down... Continue reading at Crains New York
[ Crains New York | 2013-03-24 00:00:00 UTC ]
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#—matthew flamm
'Eat, Pray, Love' author Elizabeth Gilbert is using her Facebook page to allow fans to pick the cover of her new novel. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-21 00:00:00 UTC ]
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#book cover
Twitter is being used as a "commissioning channel", Random House digital publisher Dan... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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