Chinese market heads to maturation

The Chinese market is continuing to grow and will likely challenge the US when its two-child policy swells the number of younger readers. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-08-23 00:00:00 UTC ]

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Young US readers 'like print', finds Pew

Younger readers in the US are more likely to have read a printed book in the last year than older... Continue reading at The Bookseller

[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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Horrible Histories to be ‘refreshed’ for younger readers

Scholastic will refresh the Horrible Histories series to mark the books' 20th anniversary in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Usborne seeks "boutique" publishing boost

Usborne is focusing on series and younger readers to help grow its fiction sales in the coming... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Grisham moves from Random to Hodder

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:43 John Grisham has switched publisher from Random House to Hodder & Stoughton, the publisher of his books aimed at younger readers. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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When Is An Editor An Audience Development Specialist?

Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
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