Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Marketing for World Book Day boosted titles we find on April's China bestseller lists. And Albert Camus' 1942 'L'Étranger' charts for the first time. The post China Bestsellers for April: World Book Day Promos, Liu Cixin, and Camus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-05 05:30:57 UTC ]
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There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
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For Li Xin, vice president and general editor of the children’s book division at Thinkingdom Children’s Books, Leo Lionni’s 'Swimmy' is that book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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‘Duck Dynasty’ star Phil Robertson's call to action in ‘The Theft of America’s Soul' debuts at #3 in Religion Nonfiction, while Colleen Coble's latest romance broke into the top five in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 24, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 17, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Love is in the air—and all over the children’s picture book list. Plus actor Gary Sinise writes a love letter to the U.S. military, and humorist John Kenney contributes ‘Love Poems for Married People. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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The bestselling Apple Books in fiction and literature, mysteries and thrillers, health, mind & body, and more for the week ended February 10, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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‘On the Come Up,’ Angie Thomas’s follow up to ‘The Hate U Give,’ debuts at #2 in children’s frontlist fiction. Plus ‘Black Leopard, Red Wolf’ by Marlon James lands at #3 in hardcover fiction, and new nonfiction titles merge self-help and success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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New books with real or hopeful ties to the White House debut this week, including the #2 book in the country, ‘From the Ground Up’ by Howard Schultz. Plus Pam Jenoff’s ‘The Lost Girl of Paris’ is #9 in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-07 00:00:00 UTC ]
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Alan Bradley debuts at #6 in hardcover fiction with his 10th Flavia de Luce novel, ‘Golden Tresses of the Dead.’ Plus YA author Maureen Johnson’s Truly Devious mystery series hits our children’s fiction list for the first time with its second installment, ‘The Vanishing Stair,’ and Caroline... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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An annual round of sales pricing on Double Eleven or 'singles day' provides a bump to Chinese publishers and booksellers in November. The post China Bestsellers for November: The ‘Double Eleven’ Sales Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
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As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
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Our September bestseller lists in China, produced in partnership with OpenBook and Trajectory, show the market's fondness for classics cinematic tie-in editions. The post China Bestsellers for September: Classics Reign, Adjacent to Cinematic Tie-Ins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-05 00:00:00 UTC ]
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A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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The author, filmmaker, and restaurateur Zhang Jiajia climbs the charts by cross-platforming his own works, while summertime reading lists for students bolster the classics. The post China Bestsellers for July: Entrepreneurism and School Reading Lists Boost Sales appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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