Children's Books in China 2018: Joint Ventures in China: The Dos and Don’ts

There are several high-profile joint ventures (JVs) in Chinese children’s books publishing. The earliest was Children’s Fun Publishing, a collaboration between Posts & Telecommunications Press and Egmont Group initiated in 1994. Next came Hachette-Phoenix, which was cofounded by Hachette Group and Phoenix Publishing Group in 2010. This was followed by Macmillan Century, set up by Macmillan Group and 21st Century Publishing House in June 2011. And last November, Bayard Bridge, a JV between Bayard Group and Trustbridge, was established. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]

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