Chicago company acquires San Mateo-based QuanticMind

Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company.  Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide marketing and search-engine intelligence. Terms of the deal were not disclosed. By acquiring QuanticMind, Centro said it will be able to improve its SaaS offering, Basis, an automated digital media platform… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]

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David Yurman Names PHD Global Media Agency of Record

The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand... Continue reading at AdWeek

[ AdWeek | 2024-04-24 19:54:30 UTC ]
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Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek

[ AdWeek | 2024-04-17 20:25:31 UTC ]
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Conspiracy-fueled conservative media company expands in Chelsea

A far-right international media company with connections to China's Falun Gong religious movement is expanding its Chelsea footprint, according to recent filings with the city register.New Jersey-based Universal Communications Network — which does business as New Tang Dynasty and operates under... Continue reading at Crains New York

[ Crains New York | 2024-04-15 17:48:16 UTC ]
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In the face of online misinformation, these teens are learning how to sort fact from fiction

How teens learn about navigating the online world varies, but a pair of digital media literacy programs aim to get more Canadian students scrutinizing their social feeds. Continue reading at CBC

[ CBC | 2024-04-15 08:00:00 UTC ]
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Books on the impact of the internet and AI are finalists for the first-ever Women's Nonfiction Prize

Books about the dizzying impact of the internet and artificial intelligence are among finalists for a new book prize that aims to help fix the gender imbalance in nonfiction publishing Continue reading at ABC News

[ ABC News | 2024-03-27 18:22:41 UTC ]
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Sports Illustrated to continue print editions under reported 10-year deal with new publisher

Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC

[ CBC | 2024-03-18 17:12:26 UTC ]
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Streaming video changed the internet forever

It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget

[ Engadget | 2024-03-01 17:00:14 UTC ]
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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
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BuzzFeed plans to lay off 16% of employees after selling Complex

Media group says it will be ‘more profitable, more nimble’ after offloading Complex at a discount and implementing a restructureBuzzFeed announced plans to lay off dozens of employees after offloading Complex Networks at a significant discount.The struggling digital media group, which also owns... Continue reading at The Guardian

[ The Guardian | 2024-02-21 22:57:22 UTC ]
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Bustle Digital Group Lays Off Fatherly Team, Part of Its Parenting Portfolio

The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a... Continue reading at AdWeek

[ AdWeek | 2024-02-12 17:50:23 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Microsoft is teaming up with Semafor on AI-assisted news stories

Microsoft is teaming up with media website Semafor on a new project that uses ChatGPT to aid in the creation of news stories, The Financial Times has reported. It's one of several journalistic collaborations Microsoft is set to announce today, and follows a New York Times lawsuit filed against... Continue reading at Engadget

[ Engadget | 2024-02-05 12:43:20 UTC ]
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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday

[ Digiday | 2024-01-31 05:01:00 UTC ]
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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at AdWeek

[ AdWeek | 2024-01-24 09:52:22 UTC ]
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Animators say ‘AI isn't going to get you an Oscar’

Comic book writers and animators fear the growing impact of artificial intelligence. Continue reading at BBC World

[ BBC World | 2024-01-11 00:15:56 UTC ]
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How one of the world’s oldest newspapers is using AI to reinvent journalism

Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian

[ The Guardian | 2023-12-28 14:03:33 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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OpenAI will pay to train its models on Business Insider and Politico articles

OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed... Continue reading at Engadget

[ Engadget | 2023-12-13 20:03:27 UTC ]
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