Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on the French Riviera festival, here's how the reliably amusing R/GA Twitter account recapped a talk yesterday on “the value of agency creativity”: “Good news: turns out creativity brings tons of value and you should shift all your money to agencies. Off to the beach!" Joking aside, though: One big winner so far at the Cannes Lions International Festival of Creativity is “Dream Crazy” featuring former NFL star Colin Kaepernick. The work from Nike and Wieden & Kennedy took Grand Prix awards in two of the nine categories announced so far, Outdoor and Entertainment for Sport. Ad Age Alexandra Jardine writes that Steve Stoute, founder and CEO of Translation and the jury president for Entertainment for Sport, called Nike’s work “the benchmark of the risk we want creatives to take going forward. In our industry a lot of people do anything not to get fired …” Overheard at Cannes: “I went on the Accenture boat but everyone was too drunk, so I couldn’t network, so I left.”—a sober Cannesgoer. Read more in our latest pop-up Cannes Nightcap newsletter, which you can sign up for here. More links: Ad Age has eight reporters on the ground at Cannes; here’s where you can read all their... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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#ann-christine diaz
#news corp
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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#major shift
#linear tv
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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#large chunk
#digital media
At this year’s New York Toy Fair, publishers discussed new retail opportunities following the closing of the toy store chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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#publishers discussed
Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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#ll move
News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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#news sites
#american society
#digital content
Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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#header bidding
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ABA CEO Oren Teicher announced the organization's investment in Batch and called for bookseller support. Booksellers pushed for a boycott of Sean Spicer at BookExpo and increased awareness of gentrification in bookselling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Crowds filled the aisles of the 2017 edition of New York International Toy Fair, and the mood was upbeat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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The Story of Sex, a witty account that embraces everything from the earliest humans to the age of cybersex, has already been a hit in FranceRanging from Cleopatra’s invention of the vibrator to a Dutch shopkeeper’s accidental discovery of the existence of sperm, a comic book detailing the... Continue reading at The Guardian
[ The Guardian | 2016-09-27 00:00:00 UTC ]
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#penguin press
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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#stark difference
#building bridges
Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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#social platforms
#audience network
Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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#overwhelming majority
#magazine publishers
The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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One of the most notable themes at this year’s New York International Toy Fair emanated from publishing: adult coloring books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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#user data
#ad blockers
#facebook accounts
#sponsored content
With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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#watch videos
#longer videos
#tech startup
#raised $2
#marketing efforts
#biggest problem
#digital downloads
#music-streaming services
As chronicled in the Kickstarter video above, the Call Me Ishmael (CMI) project is ingeniously simple: People dial in to 774-325-0503, leave a message about a favorite book, and CMI produces the simplest YouTube video in the world, showing a manual typewriter typing the caller’s words. That’s... Continue reading at Slate
[ Slate | 2015-11-18 00:00:00 UTC ]
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#abiding love
#favorite book
For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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#ad blockers
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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