Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports.  Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
News tagged with: #kendrick lamar #short film #beautiful life #nielsen

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FutureBook Hack: "You can make the world a better place"

Hackers at the first ever FutureBook Hack need to come up with ideas that will work in the real... Continue reading at The Bookseller

[ The Bookseller | 2014-06-14 00:00:00 UTC ]
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Norwegian publishers say no to Google

The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Publishers Making Progress on the Environment, RAN Says

The Rainforest Action Network has given 10 leading children’s book publishers generally high marks for the actions they have taken to protect the Indonesian rainforest and other endangered forests. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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What Makes Old Books Smell Like Old Books?

Science takes on one of the most important questions of the ages.A Kindle and iPad are great for conveniently porting your entire bookshelf in your purse. But for the majority of Americans who view the independent bookstore as a haven and who get grumpy at the idea of not feeling the physical... Continue reading at Fast Company

[ Fast Company | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #independent bookstore


Google Play to expand ebook offering to 13 new countries

Google Play is soon to make ebooks available in 13 more countries around the world. The company... Continue reading at The Bookseller

[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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Twitter users put 'adorkable' into Collins

"Adorkable" will be added to the next edition of the Collins English Dictionary, after... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Kwani at Ten: The Making of Pan-African Literary Community

In the ten years since its launch, Kwani?, East Africa’s first literary journal, has led the growth of literary life in the region — and now looks ahead. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten years #east africa #literary journal #literary life


How RebelMouse's Social Publishing Platform Can Make Your Traffic Sing Like The Dodo

The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5... Continue reading at Fast Company

[ Fast Company | 2014-06-06 00:00:00 UTC ]
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Hachette Makes Layoffs

Amid continued attention (and press coverage) for its ongoing terms dispute with Amazon, Hachette has announced a round of layoffs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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BEA 2014: New Opportunities for Agents and Authors in Today’s Publishing

A panel of veteran literary agents discussed the ways in which they now approach their jobs in the Thursday BookExpo panel “Beyond Authors: Self-Publishing & the 'New' Agents.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Subscription Model Takes Center Stage at Making Information Pay

"Subscription has arrived in a really big way for media," noted Len Vlahos, BISG executive director, in his opening remarks to the 2014 Making Information Pay conference at BEA. And for those who question whether the subscription model is coming to the publishing business, Ted Hill, president of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: YA Editors Pitch Books at Buzz Panel

A debut, a sequel, the first of a new fantasy trilogy and more were among the books discussed at BookExpo America 2014's YA Editors' Buzz Panel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Let's Make A Deal

This A–Z listing includes specials available to retailers who place orders at BEA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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iBooks Bestsellers: Giffin Makes Top Three

Emily Giffin's latest novel, "The One & Only," released May 20, debuted at #3 on Apple's iBooks bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Claire Bord joins Bookouture, makes first acquisition

Claire Bord, formerly editorial director at Avon, has joined digital publisher Bookouture as... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Faber and Cape makes Wales Book of the Year shortlist

Parthian Books, Faber and Jonathan Cape all have English-language titles in the shortlist for the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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German Publisher Makes Digital Move in the U.S.

German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Corvus' Hogarty makes two acquisitions

Corvus has acquired two novels, including a “sweeping historical fiction”. The... Continue reading at The Bookseller

[ The Bookseller | 2014-04-23 00:00:00 UTC ]
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