BuzzFeed to forecast 2014 revenue of up to $120M

BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year, said one of the people, who asked not to be identified because the numbers are private. BuzzFeed has projected about $60 million in sales for 2013, according to another person familiar with the matter, indicating that revenue may double next year.BuzzFeed, based in New York, is completing work on its 2014 budget and will soon present the numbers to the board, one of the people said. This year's revenue projection was raised from $40 million in the middle of 2013 because the company was growing faster than expected, according to the person.BuzzFeed, started in 2006 by Huffington Post co-founder Jonah Peretti, relies on Facebook and other social networks to spread its articles and videos, which can range from weighty political coverage to photo lists such as "The 29 Most Important Twerking Moments Of 2013." It attracted more than 130 million unique visitors in November, its biggest traffic month ever, the company said yesterday in a statement.Unlike traditional news sites, BuzzFeed doesn't rely on banner ads. Instead, it creates sponsored versions of its articles for advertisers, such as a list of animated images that promotes Google+ Photos or a feature on winter attractions in... Continue reading at 'Crains New York'

[ Crains New York | 2013-12-04 00:00:00 UTC ]
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