Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across multiple platforms. Strong communities build loyalty, and loyal audiences are best for successful monetization. To that end, we're creating tools that help publishers build community and monetize sustainably both on and off Facebook. What Does it Mean to Build for People? We believe content can create a two-way experience, and that two-way interaction can create a more meaningful experience for people. We are bringing this vision to life with tools that enable real-time conversations between publishers and their fans, places for communities to grow around shared interests and opportunities for people to participate in and influence the content they care about. Use Social Video to Build Loyal Communities Video in particular lends itself to shared experiences. Research from Facebook IQ showed that nearly 60 percent of millennials and teens expected to increase the amount of social video they watched in 2018. Social video is a prime place for building community because it steps beyond a one-way broadcast to enable two-way experiences between you as the publisher and your audience. We have built Facebook Watch to be a place where publishers can interact with viewers and build community... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
News tagged with: #size fits

Other Publishing stories related to: 'Building for People: Facebook’s Approach to Publisher Monetization'


Big Newspaper Publishers Cut Work Force 7% in 2011

While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation’s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
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Publishers sign hot books ahead of LBF

Publishers have made a flurry of "major" acquisitions and additions to their schedules... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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Moving Beyond Self-Publishing

John Locke found fame as the first self-published author to sell one million Kindle ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Aquafadas: Easy to Build Interactive Apps

Aquafadas, a French digital publishing company, has launched a platform that allows publishers to build multimedia apps for children’s books, comics, magazines, and newspapers. Using Aquafadas’s Ave AppFactory desktop application and Adobe InDesign, publishers can produce apps that offer a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Octopus acquires children's publisher Ticktock

Hachette Group company Octopus Publishing has acquired children's non-fiction publisher... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Publishers call on retailers for paperback promotions

Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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How Amazon made self-publishing cool

Bringing to the marketplace has always been a struggle for emerging writers, but the evolution of digital publishing formats is seeing a new wave of authors skipping the print medium entirely. Continue reading at Stuff

[ Stuff | 2012-03-25 00:00:00 UTC ]
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Godine to Publish Restored Werfel Classic

Best known for The Song of Bernadette (1941), which was turned into an Oscar-winning movie, Jewish writer Franz Werfel (1890–1945) was also the author of one of the most popular Book-of-the-Month Club titles ever, The Forty Days of Musa Dagh. First released in 1933, the work is a historical... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Bonnier imprint to publish scented books

Bonnier-owned Autumn Publishing Group is to launch Smellessence, a division which will use new... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Agate Publishing and Chicago Tribune Enter New Ebook Partnership

Evanston, IL—Agate Publishing Inc., the Evanston, Illinois-based independent press, has entered into a partnership with the Chicago Tribune to produce ebooks created from Chicago Tribune-owned content. The ebooks will appear as pa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-21 00:00:00 UTC ]
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New iPad's Perk for Publishers

The new high-res iPad would, like so many things from Apple, seem a mixed bag for publishers. Its richer visuals raise concerns that consumers already frustrated by long download times for digital editions of magazines will have to suffer still more waiting. But some good news: Apple is... Continue reading at AdWeek

[ AdWeek | 2012-03-20 00:00:00 UTC ]
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Allen Lane publish Shakespeare's world in 20 objects

Allen Lane will be publishing another title by Neil MacGregor, author of A History of the World... Continue reading at The Bookseller

[ The Bookseller | 2012-03-20 00:00:00 UTC ]
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The New Press: 20 Years of Publishing ‘in the Public Interest’

Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Publishers must be more 'dynamic' over pricing, IPG hears

Publishers need to emerge from the shadow of Nielsen BookScan and use their own judgement while... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Challis new Weldon Owen publisher

Martina Challis has been appointed the publisher at Weldon Owen, the Bonnier Publishing-owned... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Des Moines Register Publisher Laura Hollingsworth Embraces Changes

One way to deal with change is to get comfortable with the uncomfortable. Laura Hollingsworth knows. As president and publisher of the Des Moines Register and a group president for Gannett Co. Inc.'s U.S. Community Publishing Division, Hollingsw ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-14 00:00:00 UTC ]
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Andy Healy promoted to publishing director at Immediate Media

Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week

[ Media Week | 2012-03-12 00:00:00 UTC ]
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EU ready to settle with publishers over ebook price-fixing, but no talks yet

European Union antitrust chief Joaquin Almunia says that the Competition Commission is open to a settlement with publishers in the increasingly high-profile ebook price fixing case, but only if the companies address key regulatory issues. Almunia says regulators are coordinating with the Justice... Continue reading at Betanews

[ Betanews | 2012-03-12 00:00:00 UTC ]
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