Building for People: Facebook’s Approach to Publisher Monetization

Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across multiple platforms. Strong communities build loyalty, and loyal audiences are best for successful monetization. To that end, we're creating tools that help publishers build community and monetize sustainably both on and off Facebook. What Does it Mean to Build for People? We believe content can create a two-way experience, and that two-way interaction can create a more meaningful experience for people. We are bringing this vision to life with tools that enable real-time conversations between publishers and their fans, places for communities to grow around shared interests and opportunities for people to participate in and influence the content they care about. Use Social Video to Build Loyal Communities Video in particular lends itself to shared experiences. Research from Facebook IQ showed that nearly 60 percent of millennials and teens expected to increase the amount of social video they watched in 2018. Social video is a prime place for building community because it steps beyond a one-way broadcast to enable two-way experiences between you as the publisher and your audience. We have built Facebook Watch to be a place where publishers can interact with viewers and build community... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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IDW, Boom! Veterans Head to Comics Publishing Startup

Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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In hard times for media companies, these people are working to bolster Indigenous news coverage in Sask.

Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC

[ CBC | 2024-08-19 10:00:00 UTC ]
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Compass Rose Publishing Looks to Harness the Power of Indie Booksellers

The new small press, launched by two congressmen-turned-authors alongside former American Booksellers Association CEO Oren Teicher, will work directly with independent booksellers to help curate and market a small list of titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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The International Indie Publishing Houses Shaking Up the Book World

Contemporary literature is one of those four-dimensional things that seem to expand whenever you take a closer look. No one really knows more than a corner of it, perhaps a very large one, but a corner nevertheless. This quality, this mercuriality, of literature makes it more endless than any... Continue reading at Electric Literature

[ Electric Literature | 2024-08-16 11:05:00 UTC ]
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A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public.  Continue reading at Digiday

[ Digiday | 2024-08-15 04:01:00 UTC ]
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PublicAffairs Publisher Clive Priddle to Step Down

Priddle will depart PublicAffairs, as well as its Bold Type Books imprint, which he also oversees, next month. He joined PublicAffairs in 2003 and has served as its publisher since 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
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Betty A. Prashker, Book Publishing Pioneer, Is Dead at 99

A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times

[ The New York Times | 2024-08-14 23:11:47 UTC ]
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Dallas Art Publisher K.Co Press Readies First Trade Title

The Texas-based art book publisher is set to launch its first commercial trade publication, 'Joy Machine,' a retrospective of the work of Texas sculptor Jeffie Brewer, with plans to publish two to three titles a year starting in 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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UK: 200 Sign Publishers Association’s Sustainability Pledge

As the United Kingdom suffers its hottest day of 2024, the Publishers Association gets a 200th signatory on its response pledge. The post UK: 200 Sign Publishers Association’s Sustainability Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-13 18:09:07 UTC ]
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Bargains on aging Midtown buildings lure Larry Silverstein

Larry Silverstein, the developer behind the World Trade Center complex in Manhattan, is eyeing more opportunities uptown. The 93-year-old real estate mogul — who has largely focused on developing towers in downtown Manhattan — said he would consider expanding more in Midtown as... Continue reading at Crains New York

[ Crains New York | 2024-08-13 16:45:08 UTC ]
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A Grim Fate Befalls Horror Publisher DarkLit Press

Canada-based independent horror publisher DarkLit Press has collapsed, with authors jumping ship and claiming royalties have gone unpaid. A year ago, DarkLit was announcing new imprints and developing its audio offerings, but its website and social media accounts have since gone black, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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What to read this weekend: Near-future dystopian fiction and a new approach to explaining life's origin

New releases in fiction, nonfiction and comics that caught our attention. Hum by Helen Phillips Robots have become a regular fixture of the workforce, and humans are losing their jobs to AI. Climate change is wreaking havoc on the planet. It’s getting harder and harder for the average person to... Continue reading at Engadget

[ Engadget | 2024-08-10 19:43:55 UTC ]
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Religious Publishers Find Renewed Faith in Devotionals

Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Schiffer Publishing Celebrates 50 Years of Steady Growth

The company has largely flown under the industry radar since it was launched in 1974 by the wife-and-husband team of Nancy and Peter Schiffer. But the arts and crafts publisher today stands as a bona fide indie success story. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Bible Publishers Spread the Good News

Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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New Guidebooks from Major Travel Publishers

Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Ziff Davis Acquires Tech Publisher CNET for Over $100M

Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek

[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Publishers group STEM and STEAM-based children’s titles for discovery and appeal.

Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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