The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins. Viacom/CBS would boost Simon & Schuster. Not much came of all that talk. But Ellen Archer, president and publisher of Hyperion, is reviving synergy. In fact, Archer thinks it will be one of the keys to the success of her house in 2012. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]