Bringing Synergy Back

The word synergy, in the world of book publishing, feels like a term that died in the ’90s. Back then, almost every publisher housed within a media conglomerate was touting the ways it would use its TV-making or movie-making sister companies to sell books. Fox would boost HarperCollins. Viacom/CBS would boost Simon & Schuster. Not much came of all that talk. But Ellen Archer, president and publisher of Hyperion, is reviving synergy. In fact, Archer thinks it will be one of the keys to the success of her house in 2012. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
News tagged with: #book publishing #media conglomerate #sell books #ellen archer

Other Publishing stories related to: 'Bringing Synergy Back'

The Telegraph Brings Web Meter, Mobile Subs to Overseas Readers

UK news publisher Telegraph Media Group (TMG) is the latest to try two vogeuish flavours of reader payment &ndash; metered access, and charging overseas readers. The company today begins charging &pound;1.99 per ($3.20) month for up to 20 T ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-02 00:00:00 UTC ]
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Mondadori Sees Synergy in Kobo Partnership

Mondadori's GM, Riccardo Cavallero, talks with PP at the Frankfurt Book Fair about the Italian bookstore's new partnership with Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-15 00:00:00 UTC ]
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Amazon brings controversial e-lending scheme to UK

Amazon is to launch its controversial Kindle Owners' Lending Library in the UK from the end... Continue reading at The Bookseller

[ The Bookseller | 2012-10-11 00:00:00 UTC ]
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New Venture Bringing French Bestsellers to U.S.

The 7th Woman by Frédérique Molay is a serial killer novel that’s sold over 150,000 copies in France and has been published in seven languages, in addition to its native French. You can add English to that list on October 23, when indie startup Le French Book brings it to the U.S. as an ebook,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Frankfurt Briefcase 2012: What the American Agencies Are Bringing to the Fair

At this year’s publishing pow-wow in Germany: John Banville channels Raymond Chandler; Daniel Woodrell explores a 1929 American bombing; Michael Pollan gets elemental; Elif Batuman tries fiction; and Lionel Shriver goes to Iowa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-24 00:00:00 UTC ]
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Apple backs off in EU ebook antitrust case

Apple and four major publishers have offered to let retailers such as Amazon sell ebooks at a discount to settle an EU antitrust investigation into their pricing deals and avoid possible fines. Continue reading at Stuff

[ Stuff | 2012-09-20 00:00:00 UTC ]
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Anobii puts back indie affiliation scheme

Anobii has postponed until 2013 an affiliation scheme it devised to enable independent... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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Back to school boost for booksellers

Book sales jumped by more than £1m last week as sales of academic titles helped to offset... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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German Cabinet Backs Law That Could Allow News Publishers to Sue Google

The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World

[ PC World | 2012-08-29 00:00:00 UTC ]
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Will Paid Reviews Bite Amazon Back?

At least one entrepreneur sells positive book reviews to Amazon authors. How an apparently unreliable customer-review system might finally eat itself. Continue reading at The Atlantic

[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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BA backs indie's high street shopping campaign

An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Back to School

Over the past five years, licensed books and supplemental educational materials have increasingly made their way into school libraries and classrooms. Educators have come to accept that licensed titles are a way to bring in reluctant readers and sustain interest in subjects like math and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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Publishers and Apple hit back at DOJ

Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Rosen calls for backing for reading for pleasure

Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Department for Education backing Reading for Pleasure

Representatives from across the industry met yesterday (19th July) to discuss reading for... Continue reading at The Bookseller

[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Barnes & Noble brings out Nook for Web, comes full circle with e-reading (update: not on iOS)

We'd say it's about time. Although it's almost two years late to the party, Barnes & Noble is responding to Amazon's Kindle for the Web with Nook for Web. Much like its counterpart across the virtual aisle, the Nook web edition lets readers browse free samples and whole books entirely from a... Continue reading at Engadget

[ Engadget | 2012-07-17 00:00:00 UTC ]
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In E-Book War, the Independent Publishers Strike Back

In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic

[ The Atlantic | 2012-07-03 00:00:00 UTC ]
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