Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup? Now take me to your leader Bud Light is the official sponsor of the Area 51 Celebration happening in Las Vegas tonight, and the brand made extraterrestrial-themed beer cans for the occasion. It also has a fridge of beer stocked just for aliens, should any turn up. But let’s back up, because this requires some explanation. It all started with an internet joke urging a raid on the Area 51 military facility in the Nevada desert; legend has it that alien spacecraft are held there. The joke “quickly grew into a potentially real thing (putting many, including the Air Force and the Federal Aviation Administration, on edge),” as Ad Age’s Ann-Christine Diaz writes. And now there are a few parties happening in Nevada instead; at one of them, Arby’s will hand out “Frying Objects,” aka fries. To recap: A jokey meme about hunting for extraterrestrials led to plans for a potentially dangerous uprising, which turned into an excuse for parties, which opened up possibilities for corporate sponsorship. 2019 is wild. A murky future for DirecTV On a more serious note, AT&T is considering parting with its DirecTV unit, which it bought in 2015, The Wall Street Journal reports. The Journal... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek
[ AdWeek | 2020-11-04 22:15:12 UTC ]
More news stories like this
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this
HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this
Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 19:38:08 UTC ]
More news stories like this
Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company
[ Fast Company | 2020-10-21 06:00:54 UTC ]
More news stories like this
The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading at AdWeek
[ AdWeek | 2020-10-16 19:34:41 UTC ]
More news stories like this
Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading at The New York Times
[ The New York Times | 2020-10-16 18:09:04 UTC ]
More news stories like this
Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this
The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
More news stories like this
Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 15:55:56 UTC ]
More news stories like this
Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this
Richard Osman's The Thursday Murder Club (Penguin) has charted top of the Bookstat e-book top 10 in its second week on sale, rising from third to score an across-formats double, after its hardback claimed the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 21:50:09 UTC ]
More news stories like this
Richard Osman's The Thursday Murder Club (Penguin) has topped the Amazon Charts' Most-Sold: Fiction top 20 for a second week running, in the same week its hardback claimed a second week atop the UK Official Top 50 chart through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 05:52:35 UTC ]
More news stories like this
Jamie Oliver's 7 Ways (Michael Joseph) has soared into the UK Official Top 50 number one spot, selling 34,241 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 18:56:55 UTC ]
More news stories like this
Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
More news stories like this
Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 02:23:16 UTC ]
More news stories like this
Jojo Moyes' The Giver of Stars (Penguin) has soared into the UK Official Top 50 number one spot, selling 25,331 copies through Nielsen BookScan's TCM in its first full week on the shelves. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 00:24:26 UTC ]
More news stories like this
Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
More news stories like this
David Walliams and Tony Ross' The World's Worst Parents (HarperCollins Children's) has notched up a fourth week as the UK Official Top 50 number one, selling 22,993 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 18:50:07 UTC ]
More news stories like this
Mark Dawson’s purchase pushed his thriller The Cleaner up the Sunday Times chart, but the sales monitor Nielsen has now revised its figuresAuthor Mark Dawson has lost his Top 10 position in the Sunday Times bestseller charts for his thriller The Cleaner after revealing that he bought 400 copies... Continue reading at The Guardian
[ The Guardian | 2020-07-22 11:24:02 UTC ]
More news stories like this