Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron Entertainment (WIE) to develop and produce sports films. Then on June 16, wine brand 19 Crimes released a limited-edition Martha Stewart action figure to promote their collaboration. That sparked an unpaid eight-minute segment on Today With Hoda & Jenna. On June 23, Doritos hosted a Stranger Things-branded online concert featuring Soft Cell, The Go-Go’s, and Charli XCX. And the following day, WIE launched its first podcast, Hustle Rule, narrated by Ted Lasso’s Hannah Waddingham and based on the best-selling book by Gwendolyn Oxenham.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2022-07-16 07:00:30 UTC ]
The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-30 07:00:43 UTC ]
More news stories like this
AFTER THE BIBLE, Miguel de Cervantes’s Don Quixote is said to be the best-selling book of all time, with estimated sales of 500 million copies. In 2002, the Guardian surveyed 100 of the “world’s best authors” (including Salman Rushdie) regarding which book was the best of all time. Don Quixote... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2019-10-29 17:00:54 UTC ]
More news stories like this
Anna Russell on the Bullet Journal notebook-organization system and its inventor, Ryder Carroll, the author of the best-selling book “The Bullet Journal Method.” Continue reading at New Yorker
[ New Yorker | 2019-09-07 09:00:00 UTC ]
More news stories like this
Ben Lindsay’s We Need To Talk About Race has similar cover and title to prizewinning book by Reni Eddo-LodgeThe publisher of a new book about racism in the UK has been accused of “ripping off” Reni Eddo-Lodge’s best-selling polemic Why I’m No Longer Talking to White People About Race, after... Continue reading at The Guardian
[ The Guardian | 2019-07-18 17:51:47 UTC ]
More news stories like this
The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC
[ CBC | 2019-06-21 12:31:30 UTC ]
More news stories like this
Michael Wolff, author of "Fire and Fury: Inside the Trump White House"the best-selling book in America right now and a continuing media obsessionappeared on "The Late Show With Stephen Colbert" Monday night, and the encounter seemed to leave Colbert vaguely unnerved.The biggest (uncomfortable)... Continue reading at Advertising Age
[ Advertising Age | 2018-01-09 00:00:00 UTC ]
More news stories like this
Veteran reporter ‘deeply sorry’ after five women say he sexually harassed themAlleged incidents occurred at ABC in early 2000sProminent MSNBC journalist Mark Halperin – co-author of a best-selling book about Barack Obama – has been suspended from his role as a contributor to the network... Continue reading at The Guardian
[ The Guardian | 2017-10-26 00:00:00 UTC ]
More news stories like this
What happened in the 1951 case of Henrietta Lacks, and could it happen again today? The story of the woman who unwittingly spurred a scientific bonanza made for a best-selling book in 2010. On Saturday, it returns in an HBO film with Oprah Winfrey portraying Lacks' daughter Deborah. Cells taken... Continue reading at Baltimore Sun
[ Baltimore Sun | 2017-04-20 00:00:00 UTC ]
More news stories like this
'Harry Potter and the Cursed Child: Parts 1 and 2' was Amazon's best-selling book of 2016 and was also the year's "most wished for" and "most gifted" book at the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
More news stories like this
An abridged version of Dan Brown's best-selling book The Da Vinci Code is to be published for young adults, his publisher announces. Continue reading at BBC News
[ BBC News | 2016-05-18 00:00:00 UTC ]
More news stories like this
Multiyear deal gives the publisher access to StyleHaul's network of influencers to the "coveted" demographic. The post Time Inc. Continues Pursuing Millennials with StyleHaul Partnership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-10 00:00:00 UTC ]
More news stories like this
Author and writing coach William Zinsser, who penned the best-selling book On Writing Well, dies in New York, aged 92. Continue reading at BBC News
[ BBC News | 2015-05-13 00:00:00 UTC ]
More news stories like this
Pupils from St Edmund Arrowsmith High School meet author Joseph Delaney and talk to him about his best-selling book The Spook's Apprentice which has just been made into a Hollywood film. Continue reading at BBC News
[ BBC News | 2015-03-17 00:00:00 UTC ]
More news stories like this
Simon & Schuster in the US and Amazon have signed a new multiyear deal which is a "return to a version of agency" and is also “economically advantageous for both Simon & Schuster and its authors”. An email from Carolyn Reidy (pictured), president and c.e.o. at Simon & Schuster, said... Continue reading at The Bookseller
[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this
Adam Mansbach’s best-selling book, Go the F*** to Sleep, has become one of the few books in history to be translated into Jamaican Patois. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
More news stories like this
Over the past year, an increasingly central plank of conservative and Tea Party rhetoric is that constitutional change is needed and that the 17th Amendment in particular, which gives state residents the power to elect senators directly, should be repealed. (Previously, senators were selected by... Continue reading at Slate
[ Slate | 2014-02-27 00:00:00 UTC ]
More news stories like this
It’s an odd week when you follow up a review of a movie about a homophobe—Jean-Marc Vallée’s excellent Dallas Buyers Club—with a review of a movie by a homophobe, or, rather, based on a best-selling book by a very prominent one. Before the release of Ender’s Game, an adaptation by... Continue reading at Slate
[ Slate | 2013-11-02 00:00:00 UTC ]
More news stories like this