Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and Digital Content Next--are devising a standardized means of analyzing sentiment on recognized news websites to... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-27 20:14:59 UTC ]
News tagged with:
#presidential election
#news content
#american association
#advertising agencies
#digital content
"I expect in the first quarter we will start seeing the active removal of vendors from the supply chain." The post Why German publishers aren’t worried about the GDPR appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gdpr appeared
#supply chain
Allen & Unwin had cancelled plans to print Clive Hamilton’s Silent Invasion over fear of legal action by the Chinese governmentProminent Charles Sturt University author and ethicist Professor Clive Hamilton says his book exposing the Chinese Communist party’s activities in Australia will... Continue reading at The Guardian
[ The Guardian | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silent invasion
#legal action
#chinese government
#previously reported
Singapore Book Publishers Association president Peter Schoppert sees mobile as huge and publishers 'stepping up their game' before StoryDrive Asia. The post Ahead of StoryDrive Asia: A View From the Singapore Book Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post ahead
#storydrive asia
Facebook confirmed that it is testing a way for publishers to add a "breaking news" label to their posts. The Next Web director of social media Matt Navarra shared a screenshot of the feature via tweet: NEW: Facebook working on a 'Breaking News' tag for news publishers Pages?... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook confirmed
#breaking news
The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing world
#panel discussion
Antsy publishers are starting to fear for their position within Facebook's powerful News Feed, now that tests have begun pushing their posts to an alternate timeline.On Monday, Facebook acknowledged it was testing a version of the social network overseas where publishers' articles appear in a... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored post
#separate feeds
#dedicated space
#e-mailed statement
Facebook Tuesday unveiled its News Feed Publisher Guidelines, a set of best practices. Head of News Feed Adam Mosseri announced the release in a Newsroom post, writing, "We launched the Facebook Journalism Project to collaborate with the news industry in support of an informed community. A... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newsroom post
#news industry
#ve heard
Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
More news stories like this |
The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#news publishers
Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#google aims
#share revenue
#search giant
#richard gingras
Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple news
#news app
#select group
#media partners
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paying customers
#significant step
#curry favor
#news organizations
#provide information
#primary driver
#biggest change
#publishers agreed
If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post turning
#facebook appeared
#hurt publishers
#ripple effects
#media industries
'Copyright has come to be seen by many outside our industry as an inhibitor to creativity,' writes Michael Healy ahead of a session at Frankfurt Book Fair. The post Ahead of Frankfurt: Michael Healy on World Copyright Issues Publishers Need to Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post ahead
#michael healy
‘Copyright has come to be seen by many outside our industry as an inhibitor to creativity,’ writes Michael Healy ahead of a special session at Frankfurt Book Fair on proliferating international challenges. By Porter Anderson, Editor-in-Chief | @Porter_Anderson With Michael Healy, Exec. Director,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post ahead
#publishers appeared
#michael healy
#porter anderson
#editor-in-chief @porter_anderson
Print and downloadable audio gains countered soft ebook sales in the first half of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
More news stories like this |
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily roundup
#keeping track
#video ads
#limited test
#journal notes
Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher appeared
#publishing arm
#big brands
A "massive deficit" of brand building is dragging down the economy, according to Irwin Gotlieb, global chairman of GroupM.When the history books get written on the last 15 years, Irwin told me in a video interview for his induction into the Advertising Hall of Fame, "I think they will say that... Continue reading at Advertising Age
[ Advertising Age | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martin sorrell
#quarterly report
#short term
#long term
Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brands appeared