Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at 'Media Week'

[ Media Week | 2021-01-21 11:38:36 UTC ]
News tagged with: #brand safety #general public #news publisher

Other Publishing stories related to: 'Brand safety is a social media issue - and it always will be'

The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | News stories tagged with: #global economy #wireless internet #gig economy #microsoft announced #mark zuckerberg #virtual worlds #science fiction

Harris joins HoZ as social media executive

Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller

[ The Bookseller | 2021-12-08 06:17:20 UTC ]
More news stories like this | News stories tagged with: #join head

Kathleen Stock: ‘On social media, the important thing is to show your tribe that you have the right morals’

Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian

[ The Guardian | 2021-12-05 10:00:51 UTC ]
More news stories like this | News stories tagged with: #important thing #make sense #bookseller

YA authors shelve NFT story after social media backlash

A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:15:07 UTC ]
More news stories like this | News stories tagged with: #ya authors

Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #case study #digital content

Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media company #bonnier corp #bonnier

Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square? Continue reading at Media Week

[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this | News stories tagged with: #public square #digital media

Kimberly Drew and Jenna Wortham on Social Media, Black Futurity, and the Archive

Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
More news stories like this | News stories tagged with: #kimberly drew #jenna wortham #black culture #literary hub #anthology

DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media

Frisco social media network raises angel funding from Austin investor

A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
More news stories like this | News stories tagged with: #financial terms #digital content

Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 13:54:26 UTC ]
More news stories like this |

Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week

[ Media Week | 2020-09-21 15:04:05 UTC ]
More news stories like this | News stories tagged with: #similar scheme #digital media

How a Better Understanding of the Digital Media Supply Chain Can Give Brands a Leg Up

Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek

[ AdWeek | 2020-07-29 21:03:28 UTC ]
More news stories like this | News stories tagged with: #digital media

Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with: #digital media

‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with: #open marketplace #news publisher

The Bookseller asks for trade views of social media

The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 19:32:20 UTC ]
More news stories like this | News stories tagged with: #cancel culture #uk publishing #bookseller

Librarians and the Power of Social Media

A reader considers how social media has given libraries a new tool for community engagement, outreach, and promotion. Continue reading at Book Riot

[ Book Riot | 2020-06-22 10:32:03 UTC ]
More news stories like this | News stories tagged with: #reader considers #community engagement #libraries

Amistad Launches #BlackoutBestsellerList on Social Media

Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #amistad press #black authors

BA issues business reopening guide and safety kits

The Booksellers Association has issued bookshops with guidelines and safety kits as retailers prepare to open next week.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 04:35:47 UTC ]
More news stories like this | News stories tagged with: #booksellers association

Why social media is the new virtual live venue

Each year around this time, digital publishers and tech platforms typically announce their content plans for the year ahead. These annual upfront and NewFront pitches are a bid to partner more closely with agencies and advertisers to reassemble audiences across the ever-changing video landscape.... Continue reading at Advertising Age

[ Advertising Age | 2020-05-28 13:42:00 UTC ]
More news stories like this | News stories tagged with: #at-home fitness #record numbers #nfl draft #record levels #key metric #digital publishers