Boycott This: Why Tuning Out the Inauguration Is a Futile Gesture

Donald J. Trump today placed his normally-proportioned left hand on the inaugural Bible and, in front of a crowd of citizens gathered on the National Mall and a TV audience in the tens of millions, the real estate developer and reality show star was sworn in as the 45th President of the United States. Whether or not you chose to tune in was immaterial.In the days leading up to today's transfer of power, writers in outlets ranging from Time magazine to the New Republic called for a boycott of the swearing-in ceremony, arguing that a passive refusal to bear witness would perhaps be the most effective way to get under the skin of our new leader.While President Trump certainly has a peculiar obsession with his Nielsen ratings -- just two weeks ago, he tossed a few jabs at his replacement on NBC's "The Celebrity Apprentice" for failing to live up to his own TV deliveries -- the tune-out theory doesn't hold much water. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-20 00:00:00 UTC ]

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[ Los Angeles Times | 2019-04-22 00:00:00 UTC ]
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[ Los Angeles Times | 2019-04-08 00:00:00 UTC ]
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[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
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[ Los Angeles Times | 2019-01-08 00:00:00 UTC ]
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[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
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[ Advertising Age | 2018-12-12 00:00:00 UTC ]
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Busy Philipps accuses James Franco of assault in upcoming memoir

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[ Los Angeles Times | 2018-10-09 00:00:00 UTC ]
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[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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[ The Christian Science Monitor | 2018-08-31 00:00:00 UTC ]
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[ Los Angeles Times | 2018-08-23 00:00:00 UTC ]
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[ Los Angeles Times | 2018-08-12 00:00:00 UTC ]
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[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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