Bookstores Try Beacons

Positioning-based in-store marketing is something more commonly found in Walmart and Apple stores than in bookstores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
News tagged with: #apple stores

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Bookmarc: Bookstore as Luxury Brand

Bookstores may be many things, but fashionable isn’t usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Small Bookstores Struggle for Niche in Shifting Times

Morgan Entrekin, holding book, publisher at Grove/Atlantic, met with booksellers at the Winter Institute book fair last week. Continue reading at The New York Times

[ The New York Times | 2011-01-24 00:00:00 UTC ]
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