Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour broadcast, which raised $52,000 in its first 20 minutes and a total of $196,960 as of Wednesday afternoon (donations are still open). Conferencing in from their homes in New York City or locations as far-flung as Texas, Mexico and Long Island, the magazine's roster of test kitchen personalities routinely popped in and out over the course of the two-hour broadcast, which featured a cocktail tutorial, live competitions, a reader Q&A, check-ins with several staffers' pets and a supercut of editors chopping onions while being forced to read the lyrics of Britney Spears' "Lucky," among other segments. Supported by sponsors Bush's Beans and Dawn Powerwash, and with YouTube covering transaction fees, all of the money raised will go directly to the World Central Kitchen's COVID-19 relief efforts, which involves distributing individually packaged, fresh meals to children and families that need support as well as seniors who are unable to venture outside. "We not only wanted to raise funds for a deserving organization in need of them, but we wanted to provide our dedicated, supportive fans with something they could look forward to during these monotonous days and weeks of quarantine,” says... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
News tagged with: #britney spears #money raised #raise funds #encouraging viewers

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Heartland Fall Forum's 2020 Show Is Postponed

Heartland Fall Forum, the joint trade show co-hosted by the Midwest Independent Booksellers and Great Lakes Independent Booksellers Associations has been postponed this fall, though there will be virtual events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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'Gutting': News Corp Australia's newspaper print closures will leave 'thousands of stories' untold

Readers and former staff decry a terrible day for journalism and express grief at job cutsDevoted readers and former staff of Australia’s local newspapers have expressed their grief at News Corp Australia’s announcement of significant job cuts and the print closure of more than 100 local and... Continue reading at The Guardian

[ The Guardian | 2020-05-28 03:36:58 UTC ]
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WORD Bookstore and Authors Team Up for Charity

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[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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The Australian Book Industry Awards’ Digital Show: Undaunted by COVID-19

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[ Publishing Perspectives | 2020-05-20 16:56:37 UTC ]
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HarperCollins owner News Corp donates £100k to charities for coronavirus effort

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[ The Bookseller | 2020-05-19 18:51:43 UTC ]
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Time for Nerd Jeopardy! (A Literary Trivia Game Show)

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[ Literrary Hub | 2020-05-15 15:43:54 UTC ]
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Dishoom asks cookbook pirates to donate to charity appeal

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Square Enix's 54-game charity bundle includes Eidos and Ion Storm classics

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[ Engadget | 2020-05-11 13:20:20 UTC ]
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This new database shows the reading habits of major 20th-century authors.

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[ Literrary Hub | 2020-05-08 19:46:30 UTC ]
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[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Now is the time for publishers to show their real value

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[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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Book Pitch Doctor charity masterclass for SYP publishers

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Kate Mortenson launching national digital media company, raising $10M

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Ishmael Beah’s memoir revealed the realities of child soldiers. His fiction shows the humanity of homeless kids.

“Little Family” speaks to the plight of poor people in countries riddled with corruption and violence. Continue reading at The Washington Post

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