Bon Appétit Variety Show Raises $200K for Charity—and Thousands of New Subscribers

A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour broadcast, which raised $52,000 in its first 20 minutes and a total of $196,960 as of Wednesday afternoon (donations are still open). Conferencing in from their homes in New York City or locations as far-flung as Texas, Mexico and Long Island, the magazine's roster of test kitchen personalities routinely popped in and out over the course of the two-hour broadcast, which featured a cocktail tutorial, live competitions, a reader Q&A, check-ins with several staffers' pets and a supercut of editors chopping onions while being forced to read the lyrics of Britney Spears' "Lucky," among other segments. Supported by sponsors Bush's Beans and Dawn Powerwash, and with YouTube covering transaction fees, all of the money raised will go directly to the World Central Kitchen's COVID-19 relief efforts, which involves distributing individually packaged, fresh meals to children and families that need support as well as seniors who are unable to venture outside. "We not only wanted to raise funds for a deserving organization in need of them, but we wanted to provide our dedicated, supportive fans with something they could look forward to during these monotonous days and weeks of quarantine,” says... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
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