Bend, Ore.–based publisher Blue Star Press's purchase of Sasquatch Books from Penguin Random House earlier this month is the latest effort by the company's cofounder and CEO Peter Licalzi to build a mid-size independent publisher. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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