Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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Castrén hopes new formats will boost Finnish market five years after guest spot

The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-10-18 03:01:17 UTC ]
More news stories like this | News stories tagged with: #domestic market #bookshop

Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
More news stories like this | News stories tagged with: #european markets #middle east #publishing business

Multifaceted Cappelen hit by vagaries of Norway’s market

If there was an equivalent entity to Cappelen Damm in the UK market, it would be like a combination of Penguin Random House, Hachette, Foyles (pre-Waterstones buyout), 50% of Audible and Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 23:44:22 UTC ]
More news stories like this | News stories tagged with: #uk market #cappelen damm #curtis brown

Frankfurt Notes: Ukrainian and Indian Book Market Presentations

Insights into stresses on the Ukrainian cultural industies are on stage, as are aspects of the book buisiness in India this week at Frankfurter Buchmesse. The post Frankfurt Notes: Ukrainian and Indian Book Market Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 04:30:44 UTC ]
More news stories like this | News stories tagged with: #frankfurt notes #frankfurter buchmesse #book market

Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content

Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book

ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
More news stories like this | News stories tagged with: #program aimed #roughly half #study published #recent study #overwhelming majority #digital media

Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | News stories tagged with: #post russia #book prices #book business

Now that we’ve all read ‘Fleishman Is in Trouble,’ let’s talk about the ending

The novel has sparked thoughtful conversations about where women fit into a male-centric narrative. Continue reading at The Washington Post

[ The Washington Post | 2019-10-01 12:00:00 UTC ]
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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction

Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir

Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher

How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media

Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments

Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share