From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best Life made its original debut back in 2004, a higher-end extension of Rodale's Men's Health, which was led by the company's star editor Dave Zinczenko. In 2009, however, the magazine stopped regular publication in the wake of the previous year's financial crisis, and in 2012, Zinczenko left Rodale. But Zinczenko went on to launch his own company, Galvanized, and has spent the past several years overseeing a relaunch of AMI's Men's Fitness and rebuilding his popular Eat This, Not That franchise (which he had acquired from Rodale), felt that there was still an audience for Best Life. "I was always talking it up and lamenting with others when it went on hiatus," he recalled. "It was built to serve a giant void that existed in the men's market, and now, more than a decade later, that void is even more evident." After hearing that another company had purchased the dormant Best Life brand from Rodale, Zinczenko reached out to the new owners and voiced his interest in helping to revive it. Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle sites are a dime a dozen, but according... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
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For National Poetry Month, Brown launched “Goodnight America,” a weekly series of live performances on Zoom that combine poetry, comedy and lullabies. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 12:00:00 UTC ]
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The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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In the memoir “Miss Aluminum,” the writer and former script reader for Jack Nicholson shares a #MeToo moment, and more. Continue reading at The Washington Post
[ The Washington Post | 2020-04-22 12:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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In the author's latest legal thriller, an aging lawyer angles for one more win before retirement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot
[ Book Riot | 2020-01-13 11:36:36 UTC ]
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Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Headline imprint Tinder Press is publishing the "life-changing" new novel from The Secret Life of Bees author Sue Monk Kidd. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 18:58:25 UTC ]
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London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 16:41:08 UTC ]
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A man’s death and a masterpiece’s birth are the conjoined subjects of Steven Price’s historical novel. Continue reading at The Washington Post
[ The Washington Post | 2019-09-19 13:00:00 UTC ]
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A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-29 15:09:31 UTC ]
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The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday
[ Digiday | 2019-08-29 04:01:18 UTC ]
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Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications. The big magazine publishing houses have been... Continue reading at AdWeek
[ AdWeek | 2019-08-26 22:00:11 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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