At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
News tagged with: #greater number #recent months #programmatic advertising #longer periods #deep understanding #ve built

Other Publishing stories related to: 'At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future'


Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #360-degree videos #small step #oculus rift #company revealed


'The Fat Jew' cancels Santa Monica book event, citing threats

Josh Ostrovsky, the controversial entertainer better known as "The Fat Jew," canceled a book signing scheduled for Monday at a Santa Monica Barnes & Noble after he claimed he received threats from a "crazy stalker/fan/hater," Death and Taxes reports. In a post to his Facebook page, Ostrovsky... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-11 00:00:00 UTC ]
More news stories like this |


Data Encryption, Cryptography are Keys to the Future of the Book

Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #digital books #smaller players


Six Insights into Future Trends in Digital Publishing

Nobody knows what the future of the media industry will look like - we can only extrapolate from its current state and hope nothing too disruptive ruins our bets in the meantime.   To help us make those bets, TheMediaBriefing recently hosted the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #media industry #current state


Richell prize: Sally Abbott's vision of a future Australia wins literary award

The PR director from regional Victoria beat 975 writers to the $10,000 prize and a year’s mentorship to develop her manuscript to publicationAustralia’s newest literary award, the Richell prize for emerging writers, has been won by Sally Abbott for her manuscript, Closing Down.Abbott, a public... Continue reading at The Guardian

[ The Guardian | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richell prize #emerging writers #pr director #hachette australia #guardian australia


ABA Tests ‘Buy Now’ Button to Up Sales Through IndieBound

The effort is aimed at improving the shopping experience offered by the organization's online retail platform, IndieBound. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
More news stories like this |


Graphic memoir 'Arab of the Future' takes a look back to the author's childhood in Libya and Syria

The French cartoonist Riad Sattouf spent the earliest years of his life in three dictatorships. One dictator was Col. Moammar Kadafi, the "supreme leader" of Libya, where Sattouf and his parents moved when he was 2. Another was President Hafez Assad of Syria, where they relocated when he was 4.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic memoir #supreme leader


Writ to the future

In October 2004, Google founders Larry Page and Sergey Brin made a rare appearance at the Frankfurt Book Fair to launch what for them must have seemed like an ambitious yet benign programme to scan the world’s published content and make it available to search online, under what was then called... Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rare appearance #published content #book industry


New events confirmed for Academic Book Week

Academic booksellers and presses are gearing up for the inaugural Academic Book Week, backed by the Publishers Association, the Booksellers Association and the British Library, with a raft of fresh events unveiled for the occasion. Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic booksellers #publishers association #booksellers association #british library


Exhibition Celebrates l’école des loisirs’ 50th Birthday

Paris’ Musée des Arts Décoratifs celebrates publisher l’école des loisirs’ 50th birthday with an exhibition on the creation of children's books. The post Exhibition Celebrates l’école des loisirs’ 50th Birthday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50th birthday


Spain’s Publishing Industry: Positioned to Fight for the Future

Despite media reports to the contrary, Spain’s publishing industry is robust and diverse, and investing for the future, writes Antonio María Ávila. The post Spain’s Publishing Industry: Positioned to Fight for the Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post spain #future appeared #publishing industry #media reports


Virtual romance festival from HC and BFI

HarperCollins and the British Film Institute (BFI) have announced their second collaboration – a virtual romance festival called #BFILoveFest. Continue reading at The Bookseller

[ The Bookseller | 2015-10-20 00:00:00 UTC ]
More news stories like this |


Waterstones Piccadilly to host illustration exhibition

Waterstones Piccadilly will later this month host an exhibition of children’s illustration featuring artwork from artists such as Lucy Cousins and children’s laureate Chris Riddell. Continue reading at The Bookseller

[ The Bookseller | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones piccadilly #month host #lucy cousins


SPCK moves to secure future of IVP

The Society for Promoting Christian Knowledge (SPCK) has taken over the running of InterVarsity Press (IVP) in a move which, SPCK said would "secure the future of IVP as the UK’s leading evangelical Christian publisher". IVP will come under the management of SPCK and become a subsidiary charity... Continue reading at The Bookseller

[ The Bookseller | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital era


F+W sells off HOW Design Events to Emerald Expositions

Retains HOW magazines and HOW University as part of refocusing effort. The post F+W sells off HOW Design Events to Emerald Expositions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-16 00:00:00 UTC ]
More news stories like this |


Boys' basketball: Fairfax is site for one-day event on Saturday

Fairfax High School will be the site for a one-day basketball event on Saturday featuring top teams for the coming season. Action begins at 9:30 a.m. with El Segundo taking on Torrance. At 11 a.m., Mater Dei will play Loyola. At 12:30 p.m., it's Maranatha vs. Long Beach Poly. At 2 p.m., Fairfax... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event #coming season #mater dei


Facebook to Test New E-Commerce Marketplace, Shoppable Ads

Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age

[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook -- #start testing


Elsewhen Press backs graphic novel hybrid

Independent publisher Elsewhen Press is releasing a novel/graphic novel hybrid, An Android Awakes. Continue reading at The Bookseller

[ The Bookseller | 2015-10-12 00:00:00 UTC ]
More news stories like this |


Frankfurt Book Fair 2015: Mapping the Digital Future

Despite all that has been said and done, full monetization of intellectual property (IP) continues to be a stumbling block for publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future #stumbling block


Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players.   Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digital advertising #vice media