At Informa, Virtual Events Are a Testing Ground for Exhibitions’ Hybrid Future

The COVID-19 pandemic was a sudden jolt to organizers of face-to-face events, and perhaps none more so than Informa plc, the world's largest exhibitions firm, which has been forced to cancel or postpone more than 450 live events originally scheduled for the spring and summer. But even as states and municipalities lock down, the need to connect buyers and sellers endures, leading organizers across the industry to turn to virtual events as a means of keeping constituents engaged and recouping some lost business. "The appetite for communities to connect online is tremendous," says Rick McConnell, president of North America for Informa Markets, the company's exhibitions division. "You’re not traveling, so your ability to control your calendar is a little better, and your desire to connect and network with industry professionals never goes away." One obvious solution that's emerged has been webinars, a familiar product, of which Informa Markets is producing around three-times as many as it traditionally would have. But these are just one element in what McConnell describes as a spectrum of digital products, ranging from podcasts and videos at the most basic level all the way up to the most complex and difficult experiences to translate online: full-scale, virtual trade shows. The latter are a relatively new offering, driven mostly by necessity, with events of any kind unlikely to return until the Fall at the earliest (even August now feels "queasy," McConnell says). But... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-14 17:31:50 UTC ]
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Looking to Future, B&N Puts Its Faith In Bricks and Mortar

In a presentation to investors Thursday morning, company execs unveiled the new cafes that will be the centerpiece of its new concept stores, discussed plan to grow store and online sales, and strategy to continue to shrink Nook losses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
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Student Projects for Ikea, Amazon and Lego Win Future Lions at Cannes

A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age

[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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Dyson, Atwood to Headline Author Events at ALA 2016

The 2016 American Library Association Annual Conference (June 23–28, in Orlando) will feature more than 2,000 scheduled events, including hundreds of author appearances, and more than 700 exhibiting companies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Owen Jones to discuss publishing pay and conditions at Unite event

Author, Guardian columnist and political activist Owen Jones is speaking at "United, We Publish", an evening debate hosted by Unite and BookMachine focused on pay and conditions in the UK publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Facebook tests News Feed-only posts that avoid your Timeline

Being able to hide a Facebook update after it posts isn't entirely new, but the social network is testing a way to let users keep things from ever hitting their Timeline. A "Hide From Your Timeline" checkbox will allow you to only publish something i... Continue reading at Engadget

[ Engadget | 2016-06-08 00:00:00 UTC ]
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IBW events hot up as indie optimism increases

Exclusive bookshop editions, a Hachette author tour and national comic workshops are among the festivities lined up for this year’s Independent Bookshop Week (IBW) - a celebration of independent bookshops. Continue reading at The Bookseller

[ The Bookseller | 2016-06-08 00:00:00 UTC ]
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Mitchell Kaplan Opens Book-Bike Shop Hybrid in Miami

The latest retail venture from the long-time bookseller (and publisher/film producer), Books+Books+Bikes+LEBO, combines books, outdoor gear, and graffiti art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-07 00:00:00 UTC ]
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The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company

[ Fast Company | 2016-06-07 00:00:00 UTC ]
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Independent looks to the US to drive digital-only future

Publisher to boost American presence and ‘devolve’ power from London baseThe Independent is to ramp up its presence in the US as it becomes the latest news publisher to look across the Atlantic to drive revenue and readership. After the publisher imposed brutal staff cuts following the closure... Continue reading at The Guardian

[ The Guardian | 2016-06-03 00:00:00 UTC ]
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Robin Stevens is stopping school events

Children's author Robin Stevens has announced that she is to stop visiting schools “for the forseeable future”, citing exhaustion and an overloaded work schedule. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Pen Pals: Exhibit Highlights Louis Darling's Beverly Cleary Illustrations

For author and illustrator Tony DiTerlizzi, it all started with a bedtime story. And like a bedtime story, DiTerlizzi's latest adventure – as a museum curator – has "a beginning, a middle, and an end," though he didn't know that at first. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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CBBC to celebrate 'Awesome Authors' in live event

CBBC is putting on a two-day event in Birmingham this July to celebrate "awesome" authors in partnership with BBC Learning, Birmingham City Council and the Library of Birmingham. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
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Tim Berners-Lee on the Future of Book Publishing

How might Web technology change the publishing industry? Ask the inventor of the World Wide Web. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Stibbe and Hornby star in Foyles summer events

Foyles will host a line-up of events this summer featuring authors Joe Hill, Nina Stibbe, Nick Hornby and the president of TED, Chris Anderson. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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Hybrid booksellers on the increase

An increase in sales of print books, a growing disaffection with e-tailers and the burgeoning trend of “enhanced” bookshops has led many trade figures to branch out into running bricks-and-mortar stores, with the synergy between the seemingly disparate sides of the business not to be understated. Continue reading at The Bookseller

[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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BEA 2016: It’s Show Time! Kids’ Events on Author Stages: Act II

Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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BEA 2016: How Booksellers Can Create Better In-Store Events

Building relationships in one's local community is key to creating productive and profitable events, a panel of four veteran booksellers told an audience of 50 at BEA on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Canadian Children's Book Week to Host 400+ Events from Coast to Coast

This Saturday, the 39th annual TD Canadian Children's Book Week kicks with 29 authors, illustrators, and storytellers participating in more than 400 book-related events across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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NC Author Sara Gruen Mounting Local Event to Fight HB2

To prove that authors do not need to cancel events in North Carolina in order to show their opposition to the state's new "bathroom law," local bestseller Sara Gruen has mounted an event called "Kill the Bill" with a major local bookseller, and other NC authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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London Digital 2016: Take Note: Virtual Reality Is Growing Up Fast

In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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