At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
News tagged with: #bottom line

Other Publishing stories related to: 'At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why'


Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
More news stories like this |


Forty per cent of western academics overloaded by peer review requests, finds IOP

More than 40% of UK, German and US reviewers feel overloaded by peer review requests, far more than in most other parts of the world, according to a study by IOP Publishing. Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 09:43:50 UTC ]
More news stories like this |


After her epic debut novel on slavery's descendants, Yaa Gyasi wrote even closer to home

In 'Transcendent Kingdom,' Yaa Gyasi's second novel, she focuses on America — its promise and peril — and on one Ghanaian American family in Alabama. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-08-27 16:49:47 UTC ]
More news stories like this | News stories tagged with: #epic debut #transcendent kingdom #yaa gyasi #debut novel


Al Sharpton to Open Fall Regional Trade Show Season

For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fall shows #bookseller


BrandPost: Why Can’t Smart Home Device Security be Smarter?

More than 83 million U.S. households have at least one smart device, and most of us have more than one. In fact, in the U.S., on average we have 11 devices connected to our home networks, according to one study.Take a quick tally of your own devices. Smartphones? Check. Smart TV(s), Roku, or... Continue reading at PC World

[ PC World | 2020-08-25 16:57:00 UTC ]
More news stories like this | News stories tagged with: #smart tvs #e-book readers #smart speakers #amazon alexa #e-book


With book tours scrapped, authors are finding new ways to connect with their readers

Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post

[ The Washington Post | 2020-08-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #chris bohjalian #facebook live #novelists


Harry and Meghan biography Finding Freedom reigns supreme in the charts

Omid Scobie and Carolyn Durand's biography of the Duke and Duchess of Sussex, Finding Freedom (HQ), has ascended to the UK Official Top 50 number one spot, selling a princely 31,586 copies in its first five days on sale. Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 13:39:42 UTC ]
More news stories like this |


June Book Sales Show Improvement

Following steep declines in April and May, sales fell a relatively modest 4.1% in June compared to a year ago at publishers that report to AAP's StatShot program. June sales were up in the trade categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales fell #june compared #june sales #trade categories


‘Finding Freedom’ dissects Prince Harry and Meghan Markle’s break with the royal family

Co-authors Omid Scobie and Carolyn Durand spoke to more than 100 friends, aides and others in the Sussexes’ “inner circle.” Continue reading at The Washington Post

[ The Washington Post | 2020-08-17 05:36:04 UTC ]
More news stories like this | News stories tagged with: #finding freedom #meghan markle #royal family


Celebrate Independent Bookstore Day 2020 Virtually: Four Meaningful Things You Can Do From Home

Meaningful ways to celebrate Independent Bookstore Day 2020 from the comforts of your home. Continue reading at Book Riot

[ Book Riot | 2020-08-14 10:37:00 UTC ]
More news stories like this | News stories tagged with: #meaningful ways #independent bookstore


Bertrams has just £600k to pay £25m debts, statement shows

The collapsed wholesaler Bertrams has just £600,000 to pay debts to publishers, a “statement of affairs” published on Companies House this week shows. The statement reveals 2,500 trade creditors are owed a total of £25m. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 10:05:03 UTC ]
More news stories like this | News stories tagged with: #companies house


15+ Library Stickers To Show Your Love of That Special Place

When you love libraries and love stickers, you best swag up with these library stickers. Continue reading at Book Riot

[ Book Riot | 2020-08-12 10:32:00 UTC ]
More news stories like this | News stories tagged with: #love libraries #special place #libraries


Iconic Lower East Side bookstore Bluestockings has found a new home!

Beloved NYC bookstore Bluestockings—long a fixture on the Lower East Side—has found a new home. This will come as a relief to downtown book-lovers who worried the iconic feminist bookstore was closing for good due to both pandemic woes and the threat of increased rent (in a pandemic 😬). After a... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-10 15:01:45 UTC ]
More news stories like this | News stories tagged with: #bookstore


A Theologian Finds Black Culture, Struggle and Hope in Scripture

Easu McCaulley takes on the 'barbershop or barbeque questions' Black people have about how the Bible addresses their lives —and reveals God's love. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #black people


Some Big Publishers Find Ways to Cope

Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #cost cuts #higher sales #digital products #bottom line


Create Your Dream Magical World and Find Your Next Great YA Book About Immigrants

Create the magical world of your dreams with this quiz and find a fantastic YA book about immigrants. Continue reading at Book Riot

[ Book Riot | 2020-08-06 10:33:00 UTC ]
More news stories like this | News stories tagged with: #magical world #ya book


In ‘Luster,’ Young Black Women Feel Uneasy in a White American Home

Raven Leilani’s debut novel follows an interracial, intergenerational affair as it leads to an unusual redefinition of family. Continue reading at The New York Times

[ The New York Times | 2020-08-06 09:00:04 UTC ]
More news stories like this | News stories tagged with: #raven leilani #debut novel


It Takes Many Voices to Find the Truth

Yesterday I stopped in at my local bookstore in London. It’s a small shop, but a good one, and seeing its doors open again was like hearing an ice-cream truck from a block away as a kid. I walked straight into traffic to cross the street to get there. Inside the reality of our time […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-06 08:49:19 UTC ]
More news stories like this | News stories tagged with: #local bookstore #small shop #doors open #bookstore


HBO Max Expands Originals With Ridley Scott Sci-Fi Series, Selena Gomez Cooking Show

NBCUniversal's streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by... Continue reading at AdWeek

[ AdWeek | 2020-08-05 21:37:25 UTC ]
More news stories like this | News stories tagged with: #hbo max #premiere date #science fiction


Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
More news stories like this | News stories tagged with: #book trade #publishers association #book market