AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 08:45 Amazon has acquired a memoir by bestselling author Dr Deepak Chopra and his brother Dr Sanjiv Chopra. Amazon's Larry Kirshbaum and David Oldawer at Amazon's New York publishing imprint bought world English rights for... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Yahoo is gearing up to launch an HTML 5-based system called Livestand for magazine publishers wanting to cut the costs of getting onto iPad and Android apps. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 05/09/2011 - 08:20 Orion has made a series of promotions within its fiction and non-fiction teams, appointing new publishing directors in both departments. Orion Fiction has promoted Kate Mills to the role of publishing director, with... Continue reading at The Bookseller
[ The Bookseller | 2011-09-05 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 15/07/2011 - 08:55 A claim that J K Rowling's fourth Harry Potter book plagiarised a work by author Adrian Jacobs may be thrown out of court by the end of today. Paul Allen, trustee of the estate of Adrian Jacobs who died in 1997, has accused... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 15/07/2011 - 09:10 The Publishers Association has united with the Independent Publishers Guild for the first time to oppose the merger of Amazon and The Book Depository, while calling for a wider public investigation into the competition between... Continue reading at The Bookseller
[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Unit sales of print books sold through outlets measured by Nielsen BookScan fell 10.2%, to 307.1 million, in the first six months of 2011 ended July 3. The decline comes as no surprise as ebook sales continued to eat into sales of physical books, and the weak economy limited consumer purchases... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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After years of refusing to release her boy-wizard books in electronic format, Harry Potter mastermind J.K. Rowling is finally taking the digital plunge, launching an online store that will sell Harry Potter ebooks directly to consumers and a social-networking site designed to keep the Potter... Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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In France, bestselling author Fred Vargas landed at #1 with a new Commissaire Adamsberg mystery, The Furious Army. Penguin will release a paperback edition of an earlier Adamsberg novel, An Uncertain Plan, in the U.S. in October, but has not yet acquired rights to the newest title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 15:35 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has paid £50,000 to the court, meaning his appeal and the copyright lawsuit against J K Rowling and Bloomsbury will continue. The full trial is... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 19/05/2011 - 17:03 Jeweller Cartier has stepped down from sponsoring the Crime Writers Association (CWA)s Diamond Dagger prize after 26 years. The final Diamond Dagger, awarded for sustained excellence in crime-writing, was presented to Lindsey... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 12/05/2011 - 09:19 Charlaine Harris, author of the Sookie Stackhouse series of novels, has become the latest writer to sell more than one million Kindle ebooks through Amazon. The author, who is published by Gollancz in the UK, joins Stieg... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/04/2011 - 09:11 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has appealed against the High Court's order for him to pay £1.5m as security for the costs of J K Rowling and Bloomsbury before the plagiarism... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarters $338.74 million to first quarter 2011s $385.07 million. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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We continue to look at the events that made the Internet into what it is today. In this part we examine blogs, Napster, Skype, online books, Facebook, and more. Continue reading at PC World
[ PC World | 2011-04-04 00:00:00 UTC ]
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What's new in the hardcover fiction bestsellers of 2010? Very little. Almost every author in the fiction top 30 has been on these charts in previous yearsmost several times. The sole exception is the #1 fiction bestseller, The Girl Who Kicked the Hornet's Nest, with sales of 1.9 million. Stieg... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/03/2011 - 08:52 United Agents co-founder and children's agent Rosemary Canter died on Friday [11th March]. Canter began her publishing career as assistant fiction editor at Penguin Books in 1972, eventually working in children's book... Continue reading at The Bookseller
[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:39 A sketch from "Harry Hill's TV Burp" is to be the subject of a knitting book acquired by Anova. Katie Cowan, publisher for Anova's Collins & Brown imprint, bought world English-language rights for The K Factor from Avalon... Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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