As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor design company that licenses CPUs to companies like Qualcomm, Apple, and Samsung. Arm dominates in smartphones and tablets, and now, true PC contention finally seems possible. I sat down with chief executive Rene Haas in Taipei, touching upon everything from NPUs, to how Arm solved its Windows app gap, to why Intel, AMD, and Qualcomm don’t matter to the success of Windows on Arm PCs. And he has nothing but praise for Apple’s M-series Macs, which he says “woke up the industry on the art of the possible” with Arm laptops. “I think Apple silicon has really proven that you could build a first-class laptop and have no compromises,” Haas said. This interview has been slightly edited for length and clarity. Arm chip and AI discussion Mark Hachman, PCWorld: Since AI is the big thing now, my first question is basically an AI prompt. Please explain what the your recent CSS for Client processor means to a PC-centric audience. Rene Haas, Arm: The way I might describe it is if you think about the chip that goes inside your PC, and we have CSS today for mobile phones — we aren’t announcing CSS for PCs. The way to think about it would be just a chip that’s inside your laptop that’s... Continue reading at 'PC World'
[ PC World | 2024-06-03 18:35:42 UTC ]
We love the Surface Book. We love the Surface Pro 4. But what we haven’t told you yet is the question many of you are asking: Which one is better? And the answer is: the other one. For the last week, we’ve tossed the question back and forth: which one do you like? Why? We both agree that the... Continue reading at PC World
[ PC World | 2015-10-23 00:00:00 UTC ]
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Sony is stopping e-reader production following the transfer of its ebook business outside Japan to Canada’s Kobo.“Final production of the current Reader model, PRS-T3, was made at the end of May,” a spokeswoman for Sony in Tokyo wrote in an email Wednesday. “The product will continue to be... Continue reading at PC World
[ PC World | 2014-08-06 00:00:00 UTC ]
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Asus continues to break new ground in computer form factors, announcing a number of new PC products at the IFA show in Berlin today. The company demonstrated two new additions to its Windows Transformer line of convertible tablets, two glass-enveloped Ultrabooks, and what must be an extremely... Continue reading at PC World
[ PC World | 2013-09-05 00:00:00 UTC ]
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So you’re heading back to school and you need a new laptop—but you didn’t manage your finances over the summer. Your bank account is nearly tapped out, and you still need to buy text books and lay in enough ramen noodles to last through the winter. Yeah, we’ve all been there. Fortunately,... Continue reading at PC World
[ PC World | 2013-08-19 00:00:00 UTC ]
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