Apple's Newsstand Boosting Mag Sales, But Will it Last?

Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather than being scattered all over the iTunes store as they were in the past. Meredith’s combined subscription sales of Better Homes and Gardens, Parents, and Fitness, the three titles it's selling through the Newsstand, more than doubled since the launch, with over half the increase coming from paid subscriptions, said Liz Schimel, executive vice president of consumer relationship management and digital media for Meredith. “It’s still early days, but we’ve seen a big lift since the launch,” she said. “The great news is that when you make brands easier for consumers to find, they engage, and the demand is there.” Rodale also has had strong response to its health and fitness magazines, said Matt Bean, associate vice president of mobile, social, and emerging media there. As of Oct. 21, Men’s Health had jumped to No. 1 among free apps, with Runner’s World and Women’s Health at Nos. 3 and 4, respectively. “We’re killing it,” he said. “Obviously, this bodes well for the interactive edition.” National Geographic reported a fivefold increase in paid subs since the Newsstand launched, with sales nearing 100,000. And Popular Science averaged 650 iPad subscription sales per day in the first six... Continue reading at 'AdWeek'

[ AdWeek | 2011-10-22 00:00:00 UTC ]

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Kobo launches surprise tablet

Written By: Philip Jones Publication Date: Wed, 19/10/2011 - 14:51 Kobo has launched a tablet rival to the Kindle Fire, which it is launching in the US and Canada priced at $199. The surprise device is called the Kobo Vox eReader, and ships on 28th October, two weeks ahead of Amazon's Kindle... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Bookstores Drop Comics After Amazon Deal With DC

Jim Lee, co-publisher of DC Entertainment, showcases the graphic novel "Superman: Earth One" on the Kindle Fire. Continue reading at The New York Times

[ The New York Times | 2011-10-18 00:00:00 UTC ]
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Digital sales 'could be 15%' by year's end

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Toubon confident over French VAT cut on ebooks

Written By: Barbara Casassus Publication Date: Wed, 05/10/2011 - 08:51 Former French culture minister Jacques Toubon has said he has high hopes that France will be able to cut VAT on ebooks from 19.6% to 5.5% next January as planned without triggering the wrath of the European Commission.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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Kindle Fire and the Future of E-reading

What better place to be the day after Amazon unveiled its $199 Kindle Fire tablet (plus three Kindle models starting at $79) than a conference on e-readers? Long scheduled for September 29 and 30 in San Francisco, Intertech’s two-day eReaders 2011 conference offered an even better platform than... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Amazon Tablet Revealed: Kindle Fire

The long awaited device that has been rumored to shake up Apple's dominance of the tablet market is here. Amazon.com, Inc. announced early Wednesday that its 7-inch tablet product, the Kindle Fire (pictured), is finally hitting the market. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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