Apple, Amazon rivalry could grow

With iPad 3 rumored to be on the way—possibly boasting a sharper screen and talking personal assistant Siri—Apple CEO Tim Cook may drop the price of the iPad 2 so he can go after the cheaper tablet market now dominated by Amazon's Kindle and Barnes & Noble's Nook. Analysts figure a $200 to $300 price tag could get consumers' attention. “At [that price,] you're talking about an Apple device that becomes a challenge for the more dedicated e-readers,” said Gartner analyst Michael Gartenberg. The move could also give Apple's iBookstore a bigger presence in the ebooks market. Despite the iPad's popularity, Apple has only a 10% share of ebook sales, according to publishing consultant Jack Perry. He puts Amazon at 60% to 65% and BarnesandNoble.com at 20%.Authors and book publishers would like to see several strong competitors. But Apple will need to step it up. “Until Apple starts to market its store and not the device, I doubt they will gain much more of the market,” Mr. Perry said. Continue reading at 'Crains New York'

[ Crains New York | 2012-03-04 00:00:00 UTC ]

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