Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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At The Bookseller, publishing insiders in the UK gave their advice to the upcoming management of the soon to be merged Penguin/Random House. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
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In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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According to the publisher’s fifth annual demographics report, 68.9% of the company’s entire workforce was white in 2024, down from 70.1% in 2023. The percentage of new hires of BIPOC workers fell slightly in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
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The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
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Britain's Publishers Association chief, Dan Conway, welcomes 'this historic budget' albeit with concern for the National Insurance hike. The post Creative Industries: The New UK Government’s First Budget appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-30 23:25:05 UTC ]
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"This book deserves to be seen by your eyes, stand tall on your bookshelf, be revisited often, and become a warm companion through hopeful and hopeless days." Continue reading at Book Riot
[ Book Riot | 2024-10-30 12:00:00 UTC ]
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PRH will add language to its copyright pages prohibiting AI companies from data mining, John Grisham accuse of poaching material, and more. Continue reading at Book Riot
[ Book Riot | 2024-10-21 15:00:00 UTC ]
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Artificial intelligence makers have faced a mountain of criticism for borrowing from the work of others to train its models. Now the world’s largest publishing house is taking steps to ensure its authors don’t have their work plagiarized in the name of progress. The Bookseller reports that... Continue reading at Engadget
[ Engadget | 2024-10-18 21:04:36 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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'I, Medusa,' a Black feminist retelling of Greek myth from the author of the YA trilogy Beasts of Prey, is slated for fall 2025. Random House editorial director for fiction Caitlin McKenna acquired North American rights in what she called a "heated" auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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'Hope' will be published by Random House in the U.S., and simultaneously in more than 80 countries, on January 14, with Italian publisher Mondadori managing world rights. Random House is touting the book as "the first memoir written by a sitting pontiff." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-16 04:00:00 UTC ]
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Artificial intelligence is the holy grail of the information age and the hot topic du jour. The hype was triggered by the revolutionary chatbot ChatGPT, which has turned our concept of non-human intelligence on its head. With a few key words, the AI creates seemingly authentic essays... Continue reading at PC World
[ PC World | 2024-10-15 10:30:00 UTC ]
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Bloomsbury US is launching an in-house sales team for North America, selling all trade titles, including those published by its academic division, direct to national accounts. The team is headed by Sarah Rucker, who comes to the house from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Comprising 668 square meters in Hall 5.0, B22, the Guest of Honor Italy collective stand at Frankfurter Buchmesse opens Wednesday. The post Frankfurt: Italy’s Stand to Feature 230 Houses and Agents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-14 15:59:02 UTC ]
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Blizzard co-founder and ex-CEO Mike Morhaime’s publishing company Dreamhaven just announced a new game that mixes elements of tabletop RPGs with party games like Jackbox. Sunderfolk looks to be a more casual pick-up-and-play take on something like Gloomhaven. The title has been “designed for... Continue reading at Engadget
[ Engadget | 2024-10-10 17:43:24 UTC ]
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The classic men’s suit refuses to die. Despite disruptive sartorial movements like the rise of streetwear and the increasing casualization of C-suite uniforms — not to mention a global pandemic that put everyone in athleisure — the final nail in its coffin has yet to be hammered.In fact, some... Continue reading at Crains New York
[ Crains New York | 2024-10-10 10:03:10 UTC ]
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"Civic engagement is an essential component of what libraries do; it's kind of why they exist." Continue reading at Book Riot
[ Book Riot | 2024-10-09 15:30:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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