Add AOL to the list of publishers that have gone from selling ads to making ads.AOL has created an internal division called Partner Studio that is charged with creating content for advertisers. Both the name and type of work may sound familiar. AOL-owned Huffington Post has its own in-house creative shop called HuffPost Partner Studio that does the same thing for brands, as do an increasing number of publishers including BuzzFeed, Vox Media, The New York Times, Vice, Politico, CNN, Tumblr, The Guardian -- the list goes on.And there's one big reason all of these publishers are constructing their own creative shops: that's where the money is starting to flow. Advertisers in the U.S. are expected to spend $4.3 billion this year on so-called "native" ads that emphasize an ad's editorial-like content and, in some cases, disguise the spots to look like unpaid placements, according to eMarketer. That's a 34% increase from what brands are projected to have spent on native ads last year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-16 00:00:00 UTC ]
News tagged with:
#increasing number
#vox media
#big reason
#34% increase
At The Bookseller, publishing insiders in the UK gave their advice to the upcoming management of the soon to be merged Penguin/Random House. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#melville house
In May, AOL launched the AOL Advertising.com Group, a b-to-b advertising division focused on serving publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#serve publishers
In a memoir and a novel, the characters deal with grief by singing in front of strangers. Continue reading at The New York Times
[ The New York Times | 2024-06-29 11:50:03 UTC ]
More news stories like this | News stories tagged with:
#memoir
Motorola is still trying to reclaim the glory of its original Razr phone with its latest foldables. The new Razr and Razr+ are more stylish than the previous models, and at $700 and $1,000 respectively, they're surprisingly affordable for devices with massive folding OLED screens. In other news,... Continue reading at Engadget
[ Engadget | 2024-06-28 11:30:27 UTC ]
More news stories like this | News stories tagged with:
#picture book
#managing editor
#outro music
#theme music
#hong kong
Mayor Eric Adams’ administration has reached a deal with the City Council on a budget that undoes at least some of the cuts he had previously imposed and adds new funding for housing construction, according to City Hall and a person familiar with negotiations.The mayor’s office announced... Continue reading at Crains New York
[ Crains New York | 2024-06-27 23:09:36 UTC ]
More news stories like this | News stories tagged with:
#libraries
#migrant crisis
#key issues
#significant progress
#immediately clear
Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | News stories tagged with:
#memoir
#liz phair
Since September 2023, the book criticism working group of the Freelance Solidarity Project (a union of digital media workers, organizing to raise labor standards across the industry) has been collecting data on freelance rates. Its findings, published earlier this month, are pretty damn bleak.... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-20 20:53:12 UTC ]
More news stories like this | News stories tagged with:
#digital media
#book critics
#published earlier
#collecting data
#minimum wage
Boston Properties has signed a new tenant to 360 Park Ave. South, a handsome but mostly vacant building whose co-owner sold its stake back to the developer earlier this year for $1.Ziff Davis agreed to relocate to corporate headquarters from 114 Fifth Ave. to the 20-story building at East 26th... Continue reading at Crains New York
[ Crains New York | 2024-06-18 16:59:09 UTC ]
More news stories like this | News stories tagged with:
#$300 million
#high quality
#ve put
#conference call
#publishing house
The Brooklyn book collector with 50,000 books at home, a first look at the new Lord of the Rings movie, and more. Continue reading at Book Riot
[ Book Riot | 2024-06-13 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstore
Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | News stories tagged with:
#good morning
#memoir
This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The publisher has reached an agreement with officials in Crawfordsville, Ind., to expand the size of its distribution facility located in the city by 650,000 sq. ft. As part of the agreement, PRH will receive $5.6 million in tax incentives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | News stories tagged with:
#editorial assistant
#book publishing
Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | News stories tagged with:
#cengage learning
#macmillan learning
#ebooks
#macmillan
Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday
[ Digiday | 2024-06-03 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media agencies
#rapid growth
#digital media
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#digital media
This memoir by a gay Appalachian man is about reckoning with a homophobic family but one full of love, forgiveness, and understanding. Continue reading at Book Riot
[ Book Riot | 2024-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
PW talks with John B. Allen—aka YouTuber and podcast host MrBallen—about the comics adapted from his viral storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#mrballen makes
#mysterious graphic
#comics adapted
#viral storytelling
#allen—aka youtuber
PW talks with John B. Allen—aka YouTuber and podcast host MrBallen—about the comics adapted from his viral storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: